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Tag Archives: adrian g stewart
PR and Recruitment (Part 2)
Following on from my last post about how PR can make a very real contribution to recruitment efforts. OOKII Company thought it would be interesting to tap into the recruitment wisdom of Sir Martin Sorrell of WPP fame. Sir Martin was the … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart
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The Powerful Role of PR in Recruitment
Just as consumers value user experience and reviews as part of their shopping process. Prospective employees use reviews and opinions on the web as a primary source of information when forming an opinion about an organization. If you want to … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart
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What is Digital Marketing and How is this Affecting Our Future?
This was the question posed at the recent CIM digital marketing summit. In October 2015 the Chartered Institute of marketing held its third digital summit in London at The British Museum, London. The keynote speakers explored digital transformation, the current … Continue reading
Posted in Media Relations, Public Relations, Strategy
Tagged adrian g stewart
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Nudge: Improving Decisions about Health, Wealth, and Happiness
I have just read the Nudge by Richard Thaler and Cass Sunstein. Behavioral economics, is a new area of research combining economics and psychology and has repeatedly documented how our apparently free choices are affected by the way options are … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adrian g stewart
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Open All Hours
After graduating I joined IBM as a mainframe salesman – The IBM employee handbook stated that we all had “a job for life”, and we were looking forward to it. The internet and mobile phones were yet to be invented, when … Continue reading
Posted in Cultural Differences, General, Technology
Tagged adrian g stewart, cultural differences
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It’s an ill wind that blows nobody any good.
The Iran nuclear deal framework was a preliminary framework agreement reached between the Islamic Republic of Iran and a group of world powers: the P5+1 (the permanent members of the United Nations Security Council–the United States, the United Kingdom, Russia, … Continue reading
Posted in General, Strategy
Tagged adrian g stewart, Marketing
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Censors or Custodians of the Comments?
The debate about comment sections on web sites can be as divisive as the comments themselves. Recently The Verge and The Daily Dot closed their comments sections because they’ve become too hard to manage. Moderating comments is a significant task … Continue reading
Posted in General
Tagged adrian g stewart, Internet, Public Relations
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Electric Vehicles – has the consumer love affair grown old?
In the USA the electric vehicle press is dominated by upbeat stories around EV ownership and the joys of gas (petrol) free driving. This however is no longer the full story… Recent research shows that of those EV owners who … Continue reading
Posted in Research, Uncategorized
Tagged adrian g stewart, Tesla
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Ex Machina – the movie.
Battlestar Galactia introduced us to Cylons – artificial beings created by man and determined to destroy man. Ex Machina contemplates advanced machines that speak, move, think and feel. The prototype aptly named Ava has been developed … Continue reading
Posted in Cultural Differences, Technology
Tagged adrian g stewart, cultural differences
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Video Killed the Radio Star (and maybe one day the TV Star).
When the Buggles sang that Video Killed the Radio Star….what better choice could there have been for the first ever music video to appear on MTV. Fast Forward 36 years! According to Neilsen the average American is still watching plenty … Continue reading
Posted in Advertising, Research
Tagged adrian g stewart, advertising, Netflix
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