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Category Archives: General
External Marketing Firms Offer the Best of Both Worlds
Successful marketing is vital for corporate success. Managing the marketing process in today’s digital world is complex and fraught with difficulties. Which is why large organizations increasingly turn to outside marketing firms for help. As McKinsey describes it; The teams … Continue reading
Posted in General, Marketing, Strategy
Tagged adrian g stewart, Marketing, Mobile Agency, OOKII Company, Public Relations
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GDPR Compliance Becomes Mandatory on May 25th. Are You Ready?
If you have customers in the European Union then you need to be fully aware of GDPR and prepared for its introduction later this year. General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, all companies including … Continue reading
Posted in General, Strategy, Technology
Tagged adrian g stewart, GDPR, General Data Protection Regulation, Marketing, OOKII Company
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OOKII Company Explains How to Survive and Thrive at CES 2018
Each year OOKII Company helps both new and established high tech companies generate outstanding media coverage for their products and brand at CES. This year we decided to share with you the challenges of CES and some of OOKII Company’s … Continue reading
Posted in General, Media Relations, Public Relations, Social Media
Tagged adrian g stewart, CES2018, OOKII Company
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What We Need To Understand About Generation Z
The difference between Millennials and Generation Z is important to understand in order to prepare your organization, adapt marketing strategy and refocus recruiting efforts to stay relevant for the future. The Generations The underlying belief is that generations share historical … Continue reading
Posted in Consumer Behaviour, General, Research, Uncategorized
Tagged adrian g stewart, Generation Z, OOKII, OOKII Company
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Presentation to Make? Here Are 12 Questions That Will Help You Connect With Your Audience.
As Dale Carnegie once said, “There is no sweeter sound to any person’s ear than the sound of their own name…” Successful presentations connect with the audience and gain their attention. Here are 12 questions to help facilitate that process. … Continue reading
Posted in Consumer Behaviour, General
Tagged adrian g stewart, OOKII Company, Public Relations
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Being a Great Entrepreneur Doesn’t Mean You Will Be a Great CEO.
It is a truism of the movie industry that every model wants to act, actors inevitably want to direct, and directors aspire to be producers. The restlessness that propels the players in Hollywood to abandon what they do well in … Continue reading
Posted in General, Strategy
Tagged adrian g stewart, CEO, Entrepreneur, OOKII Company
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Crowdfunding – A Brief Look at 6 Platforms
Crowdfunding has transformed the process of raising money. 1 Kickstarter Kickstarter is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to “help bring creative projects … Continue reading
Posted in Consumer Behaviour, General
Tagged adrian g stewart, Crowdfunder, EquityNet, GoFund Me, Indiegogo, Kickstarter, Marketing, RocketHub
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Marketing Cannabis
The legal cannabis industry is expected to be a $50 billion industry by 2026, according to Bloomberg. That is nearly a 7 fold growth from where it is today. In the United States alone, it is believed that over 100 … Continue reading
Posted in Consumer Behaviour, General
Tagged adrian g stewart, Marketing, Marketing Cannabis
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Personal Branding
Regardless of age, regardless of position, regardless of the occupation you happen to be in, all of us need to understand the importance of personal branding. A well-curated personal brand is an essential part of any entrepreneur or business leader’s … Continue reading
Posted in General, Social Media, Uncategorized
Tagged adrian g stewart
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Ad Blocking and the NYT
Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading
Posted in Advertising, Consumer Behaviour, General, Social Media, Strategy
Tagged NYT
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