Category Archives: Research

What We Need To Understand About Generation Z

The difference between Millennials and Generation Z is important to understand in order to prepare your organization, adapt marketing strategy and refocus recruiting efforts to stay relevant for the future. The Generations The underlying belief is that generations share historical … Continue reading

Posted in Consumer Behaviour, General, Research, Uncategorized | Tagged , , , | Comments Off on What We Need To Understand About Generation Z

Electric Vehicles – has the consumer love affair grown old?

In the USA the electric vehicle press is dominated by upbeat stories around EV ownership and the joys of gas (petrol) free driving.  This however is no longer the full story… Recent research shows that of those EV owners who … Continue reading

Posted in Research, Uncategorized | Tagged , | Comments Off on Electric Vehicles – has the consumer love affair grown old?

Video Killed the Radio Star (and maybe one day the TV Star).

When the  Buggles sang that Video Killed the Radio Star….what better choice could there have been for the first ever music video to appear on MTV. Fast Forward 36 years! According to Neilsen the average American is still watching plenty … Continue reading

Posted in Advertising, Research | Tagged , , | Comments Off on Video Killed the Radio Star (and maybe one day the TV Star).

Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading

Posted in Promotion, Research | Tagged , , | Comments Off on Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?