Category Archives: Marketing

Marketing Marijuana – and some of the weird rules

Because cannabis is becoming legal on a state by state basis the regulations around its marketing are equally fragmented. If you take the fragmented state by state approach and layer on an inclination by states to develop elaborate regulations, rules … Continue reading

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Cannabis – Revenue Growth and Taxation

s part of our ongoing involvement in the legal cannabis marketplace this article is designed to help explain market developments to a wider audience. The legal cannabis industry experienced 37% growth in 2017 to reach $9.5 billion in consumer spending … Continue reading

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Building Your Value Proposition

A quality value proposition is clear, easy to understand, and communicates the specific experience a customer can expect. The proposition must explain how the product or brand is different and superior to alternatives which claim to solve the same problem. … Continue reading

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External Marketing Firms Offer the Best of Both Worlds

Successful marketing is vital for corporate success. Managing the marketing process in today’s digital world  is complex and fraught with difficulties. Which is why large organizations increasingly turn to outside marketing firms for help. As McKinsey describes it; The teams … Continue reading

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