Category Archives: Marketing

Formula E = Sustainable Racing?

Posted on January 12, 2020 by adriangstewart

In its own words, the FIA Formula E championship was created to “demonstrate the potential of sustainable mobility to help create a better, cleaner world.” In practical terms this means 100 percent renewable electricity, and tyres that last an entire … Continue reading →

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Why We Race……..

Posted on January 5, 2020 by adriangstewart

Since the late 1800’s the engineers who designed and built self-powered vehicles have always sought to measure themselves against their competitors by racing against each other. Whether it was cars, motorcycles, boats, or planes, they wanted to race. Most of … Continue reading →

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Marketing Marijuana – and some of the weird rules

Posted on December 11, 2018 by adriangstewart

Because cannabis is becoming legal on a state by state basis the regulations around its marketing are equally fragmented. If you take the fragmented state by state approach and layer on an inclination by states to develop elaborate regulations, rules … Continue reading →

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Cannabis – Revenue Growth and Taxation

Posted on November 21, 2018 by adriangstewart

s part of our ongoing involvement in the legal cannabis marketplace this article is designed to help explain market developments to a wider audience. The legal cannabis industry experienced 37% growth in 2017 to reach $9.5 billion in consumer spending … Continue reading →

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Building Your Value Proposition

Posted on June 21, 2018 by adriangstewart

A quality value proposition is clear, easy to understand, and communicates the specific experience a customer can expect. The proposition must explain how the product or brand is different and superior to alternatives which claim to solve the same problem. … Continue reading →

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External Marketing Firms Offer the Best of Both Worlds

Posted on March 28, 2018 by adriangstewart

Successful marketing is vital for corporate success. Managing the marketing process in today’s digital world  is complex and fraught with difficulties. Which is why large organizations increasingly turn to outside marketing firms for help. As McKinsey describes it; The teams … Continue reading →

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