Tag Archives: cultural differences

Turning Employees into Social Media Advocates

Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading

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The Main Reason Uber Needs to Restore Confidence in it’s Brand.

2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading

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Fake News and its Impact on Public Relations

As the adage goes, a lie races around the world in the time it takes the truth to put its shoes on. Shortly after the 2016 US Presidential election, America’s interest in “fake news” spiked. This was fueled in part … Continue reading

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Open All Hours

After graduating I joined IBM as a mainframe salesman – The IBM employee handbook stated that we all had “a job for life”, and we were looking forward to it. The internet and mobile phones were yet to be invented, when … Continue reading

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Ex Machina – the movie.

Battlestar Galactia  introduced us to Cylons – artificial beings created by man and determined to destroy man.         Ex Machina contemplates advanced machines that speak, move, think and feel. The prototype aptly named Ava has been developed … Continue reading

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The Big Day

Living as I do here in the USA, it has fascinated me to see the enthusiasm that has developed for the Royal Wedding this Friday.  It fascinates me because I am English and surely therefore my enthusiasm should be the … Continue reading

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888 Gigabyte iPad2 !!

Paper replicas of Apple’s iPad 2 have sold out in Malaysia during a ceremony to honour the dead. During the Qing Ming Festival, Chinese communities pay tribute to their ancestors by burning fake money and symbols of luxury items. These normally include … Continue reading

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