Category Archives: Strategy

External Marketing Firms Offer the Best of Both Worlds

Successful marketing is vital for corporate success. Managing the marketing process in today’s digital world  is complex and fraught with difficulties. Which is why large organizations increasingly turn to outside marketing firms for help. As McKinsey describes it; The teams … Continue reading

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GDPR Compliance Becomes Mandatory on May 25th. Are You Ready?

If you have customers in the European Union then you need to be fully aware of GDPR and prepared for its introduction later this year. General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, all companies including … Continue reading

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Being a Great Entrepreneur Doesn’t Mean You Will Be a Great CEO.

It is a truism of the movie industry that every model wants to act, actors inevitably want to direct, and directors aspire to be producers. The restlessness that propels the players in Hollywood to abandon what they do well in … Continue reading

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The Main Reason Uber Needs to Restore Confidence in it’s Brand.

2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading

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Startups Who Want to do PR In-house

Want to take the DIY route to creating media coverage for your startup? Read on here is some quality advice and guidance to help you be successful. Be Honest Ask yourself honestly what are you doing that is truly newsworthy? The … Continue reading

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Millennials Want an Adventure When They Travel

Tourism is worth around $7.2tn a year to the global economy. Adventure Travel is worth around $263bn globally and growing at a rapid pace. Adventure travel is defined by the U.S. based Adventure Travel Trade Association as any tourist activity … Continue reading

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Crowdfunding

Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading

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Yahoo Falls to Verizon

Founded in a trailer by two Stanford grads. in 1994, and originally called “Jerry and David’s guide to the World Wide Web”,  Yahoo failed to develop its search technology and failed to capitalize on the social media and mobile revolutions. … Continue reading

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Ad Blocking and the NYT

Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape   http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading

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Quality is King

Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading

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