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Monthly Archives: September 2017
What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?
They all have brand names which are occasionally mispronounced and generally they don’t like it when that happens. Let’s see how knowledgeable you are…. NIKE: Should Nike rhyme with “like”? Apparently not! In 20114 Nike chairman Philip Knight confirmed the … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adidas, adrian g stewart, Fjall Raven, Hoegaarden, IKEA, Nike, Porsche
Comments Off on What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?