Monthly Archives: March 2016

The Rise Fall and Rise Again of the Sharapova Brand

The Rise Maria Yuryevna Sharapova is a Russian professional tennis player, Sharapova‚Äôs tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings. In March 2006, Forbes magazine listed her as … Continue reading

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Employees Will Help Build the Brand – If You Support Them.

Many employees have contact with customers either through formal customer touch points as part of their roles and responsibilities or via social media or any number of other informal settings. The attitudes and behaviors of employees are at the core … Continue reading

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