Tag Archives: Apple

Apple Watch

Apple Inc. makes very few mistakes but when it does it’s usually worth digging deeper to discover what you can learn from their wrong steps. Rumors surrounded an Apple-developed wearable back as far as 2011, Eventually it was on September 9, … Continue reading

Posted in Consumer Behaviour, Cultural Differences | Tagged | Comments Off on Apple Watch

Top PR Dogs

Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading

Posted in Advertising, Media Relations, Promotion, Public Relations | Tagged , | Comments Off on Top PR Dogs

Millennials Value Reputation

Fast growth companies are always hungry for talent. Millennials are a prime component of the workforce and they will represent fully 40% of the total workforce by 2020, companies need to understand what motivates Millennials if they are to recruit … Continue reading

Posted in Consumer Behaviour | Tagged , , , , , , , , , , , | Comments Off on Millennials Value Reputation

Trends to Tablets

Worldwide PC shipments totaled 64.8 million units in the first quarter of 2016, a 9.6 percent decline from the first quarter of 2015, according to preliminary results by Gartner, Inc. This was the sixth consecutive quarter in which PC shipments … Continue reading

Posted in Consumer Behaviour | Tagged , , , , | Comments Off on Trends to Tablets

The Good, The Bad and the Ugly !

In the Harris Poll’s 17th annual brand reputation report Amazon has reclaimed the top spot, which is the eighth consecutive year the on-line retailer has made it into the top ten. Not surprisingly Volkswagen fell to the bottom of the report. … Continue reading

Posted in Media Relations, Public Relations | Tagged , , , , , , , , | Comments Off on The Good, The Bad and the Ugly !

888 Gigabyte iPad2 !!

Paper replicas of Apple’s iPad 2 have sold out in Malaysia during a ceremony to honour the dead. During the Qing Ming Festival, Chinese communities pay tribute to their ancestors by burning fake money and symbols of luxury items. These normally include … Continue reading

Posted in Cultural Differences, General | Tagged , , , , | Comments Off on 888 Gigabyte iPad2 !!