Category Archives: Advertising

12 Days of Christmas Gifts Up Less Than 1% This Year!

The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading

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Top PR Dogs

Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading

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Ad Blocking and the NYT

Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape   http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading

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Quality is King

Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading

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Ad Blocking Wars

The recent past has been brutal for traditional publishers. Online publications were faster, cheaper (in many cases free), and they offered superior image quality and ultimately video. Tablets and smartphones have further changed the way we consume content and view … Continue reading

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Video Killed the Radio Star (and maybe one day the TV Star).

When the  Buggles sang that Video Killed the Radio Star….what better choice could there have been for the first ever music video to appear on MTV. Fast Forward 36 years! According to Neilsen the average American is still watching plenty … Continue reading

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People Buy from People

People buy from people – this advice was given to me a long time ago when I was starting out as an IBM mainframe salesperson.  It has stood the test of time and in today’s digital age it is still … Continue reading

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BP – Ad Campaign to Express Remorse

According to people that should know BP has commissioned a series of ads as it starts the not insignificant task of reairing its tarnished image. Full page spreads have been booked in the press, as well as in magazines such as The … Continue reading

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Social by Design

Facebook Deals is becoming part of a natural evolution “social by design” brands are making to incorporate social and location -based media into their business models. Here in the US Facebook Deals is open to any brand that has a facebook … Continue reading

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Kindle Adopt Advertising to Drop Price

I have nothing but admiration for Amazon and their management of the Kindle. Today saw the entry level price fall to a mouthwatering $114. The Catch: Customers to view ads in exchange for getting the lower price. The latest Kindle called Kindle … Continue reading

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