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Category Archives: Promotion
Formula E = Sustainable Racing?
In its own words, the FIA Formula E championship was created to “demonstrate the potential of sustainable mobility to help create a better, cleaner world.” In practical terms this means 100 percent renewable electricity, and tyres that last an entire … Continue reading
Posted in Advertising, Consumer Behaviour, Marketing, Media Relations, Promotion, Strategy
Tagged FormulaE, Sustainable
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Why We Race……..
Since the late 1800’s the engineers who designed and built self-powered vehicles have always sought to measure themselves against their competitors by racing against each other. Whether it was cars, motorcycles, boats, or planes, they wanted to race. Most of … Continue reading
Posted in Advertising, Consumer Behaviour, Marketing, Promotion, Public Relations
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12 Days of Christmas Gifts Up Less Than 1% This Year!
The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading
Posted in Advertising, Cultural Differences, Promotion
Tagged adrian g stewart, Marketing, Viral Marketing
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Virtual Reality
Why is virtual reality (VR) suddenly becoming a more relevant topic with PR agencies and their clients? Would a journalist prefer to see an image of a new product or virtually walk around it or even through it? It’s just … Continue reading
Posted in Consumer Behaviour, Media Relations, Promotion, Public Relations
Tagged Google, HTC, Oculus, Samsung, Sony, Virtual Reality
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Top PR Dogs
Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading
Posted in Advertising, Media Relations, Promotion, Public Relations
Tagged Apple, Tesla
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Nike Founder Tells His Story
With an OOKII Company office in Portland, the home of Nike, it’s impossible not to take a deep interest in this fascinating story. In his memoir, Shoe Dog, which comes out tomorrow April 26th, 2016 Nike founder and CEO Phil Knight … Continue reading
Posted in General, Media Relations, Promotion
Tagged Nike
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Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?
Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading
Posted in Promotion, Research
Tagged adrian g stewart, Experiential, Marketing
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Pottermore???
Just as we all thought we had seen the last of Harry Potter, Hogwarts and the wizarding world created by J.K Rowling it appears she may have one more rabbit in the hat. A website has been created (pottermore.com) with … Continue reading
How Marketable is Rory McIlroy?
After Rory McIlroy’s collapse at the Masters 2 months ago some people doubted whether such a young man would be able to rebound….ever! How he proved them wrong, with a record breaking performance in last weekend’s US Open those that … Continue reading
Posted in Media Relations, Promotion
Tagged adrian g stewart, Marketing, Rory McIlroy
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‘Biking While Sexy’ …. Guilty or Innocent?
Recently it was claimed by a Dutch woman that she was stopped by a police officer for cycling while wearing a short skirt and was then threatening with a ticket for distracting motorists. After a short social media frenzy it turned out … Continue reading
Posted in Cultural Differences, Promotion
Tagged adrian g stewart, Viral Marketing
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