Category Archives: Promotion

12 Days of Christmas Gifts Up Less Than 1% This Year!

The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading

Posted in Advertising, Cultural Differences, Promotion | Tagged , , | Comments Off on 12 Days of Christmas Gifts Up Less Than 1% This Year!

Virtual Reality

Why is virtual reality (VR) suddenly becoming a more relevant topic with PR agencies and their clients? Would a journalist prefer to see an image of a new product or virtually walk around it or even through it? It’s just … Continue reading

Posted in Consumer Behaviour, Media Relations, Promotion, Public Relations | Tagged , , , , , | Comments Off on Virtual Reality

Top PR Dogs

Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading

Posted in Advertising, Media Relations, Promotion, Public Relations | Tagged , | Comments Off on Top PR Dogs

Nike Founder Tells His Story

With an OOKII Company office in Portland, the home of Nike, it’s impossible not to take a deep interest in this fascinating story. In his memoir, Shoe Dog, which comes out tomorrow April 26th, 2016 Nike founder and CEO Phil Knight … Continue reading

Posted in General, Media Relations, Promotion | Tagged | Comments Off on Nike Founder Tells His Story

Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading

Posted in Promotion, Research | Tagged , , | Comments Off on Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Pottermore???

Just as we all thought we had seen the last of Harry Potter, Hogwarts and the wizarding world created by J.K Rowling it appears she may have one more rabbit in the hat. A website has been created (pottermore.com) with … Continue reading

Posted in Promotion | Tagged , , | Comments Off on Pottermore???

How Marketable is Rory McIlroy?

After Rory McIlroy’s collapse at the Masters 2 months ago some people doubted whether such a young man would be able to rebound….ever! How he proved them wrong, with a record breaking performance in last weekend’s US Open those that … Continue reading

Posted in Media Relations, Promotion | Tagged , , | Comments Off on How Marketable is Rory McIlroy?

‘Biking While Sexy’ …. Guilty or Innocent?

Recently it was claimed by a Dutch woman that she was stopped by a police officer for cycling while wearing a short skirt and was then threatening with a ticket for distracting motorists. After a short social media frenzy it turned out … Continue reading

Posted in Cultural Differences, Promotion | Tagged , | Comments Off on ‘Biking While Sexy’ …. Guilty or Innocent?

2D bar-codes – Why?

Initially developed by the manufacturing industry to track the movement of parts through the manufacturing process 2D barcodes sometimes called QR codes are the best tool we have at the moment to convert viewers from print media to digital. Getting readers … Continue reading

Posted in Promotion, Technology | Tagged , , , | Comments Off on 2D bar-codes – Why?

Social by Design

Facebook Deals is becoming part of a natural evolution “social by design” brands are making to incorporate social and location -based media into their business models. Here in the US Facebook Deals is open to any brand that has a facebook … Continue reading

Posted in Advertising, Promotion, Technology | Tagged , , | Comments Off on Social by Design