Category Archives: Promotion

2D bar-codes – Why?

Posted on April 15, 2011 by adriangstewart

Initially developed by the manufacturing industry to track the movement of parts through the manufacturing process 2D barcodes sometimes called QR codes are the best tool we have at the moment to convert viewers from print media to digital. Getting readers … Continue reading →

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Social by Design

Posted on April 13, 2011 by adriangstewart

Facebook Deals is becoming part of a natural evolution “social by design” brands are making to incorporate social and location -based media into their business models. Here in the US Facebook Deals is open to any brand that has a facebook … Continue reading →

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Tesla and the lame publicity stunt.

Posted on April 12, 2011 by adriangstewart

The more I discover about the legal case against Top Gear that has been brought by Tesla the more I suspect  that their goal is probably more about tapping into the 350 million people who watch Top Gear than anything else. … Continue reading →

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AOL Project Devil – how good is it?

Posted on April 7, 2011 by adriangstewart

AOL has started rolling out its Project Devil. This new ad format improves the aesthetic quality and interactivity of advertising in ways that really do enhance the consumer experience. Project Devil offers a large creative canvas, divided into three panels, this allows advertisers … Continue reading →

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