Tag Archives: Marketing

How to Turn Good Content into a Great News Story.

As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading

Posted in Consumer Behaviour, Media Relations, Public Relations, Social Media | Tagged , , , | Comments Off on How to Turn Good Content into a Great News Story.

External Marketing Firms Offer the Best of Both Worlds

Successful marketing is vital for corporate success. Managing the marketing process in today’s digital world  is complex and fraught with difficulties. Which is why large organizations increasingly turn to outside marketing firms for help. As McKinsey describes it; The teams … Continue reading

Posted in General, Marketing, Strategy | Tagged , , , , | Comments Off on External Marketing Firms Offer the Best of Both Worlds

GDPR Compliance Becomes Mandatory on May 25th. Are You Ready?

If you have customers in the European Union then you need to be fully aware of GDPR and prepared for its introduction later this year. General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, all companies including … Continue reading

Posted in General, Strategy, Technology | Tagged , , , , | Comments Off on GDPR Compliance Becomes Mandatory on May 25th. Are You Ready?

The Main Reason Uber Needs to Restore Confidence in it’s Brand.

2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading

Posted in Consumer Behaviour, Public Relations, Strategy | Tagged , , , | Comments Off on The Main Reason Uber Needs to Restore Confidence in it’s Brand.

Crowdfunding – A Brief Look at 6 Platforms

Crowdfunding has transformed the process of raising money. 1 Kickstarter Kickstarter is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to “help bring creative projects … Continue reading

Posted in Consumer Behaviour, General | Tagged , , , , , , , | Comments Off on Crowdfunding – A Brief Look at 6 Platforms

Marketing Cannabis

The legal cannabis industry is expected to be a $50 billion industry by 2026, according to Bloomberg. That is nearly a 7 fold growth from where it is today. In the United States alone, it is believed that over 100 … Continue reading

Posted in Consumer Behaviour, General | Tagged , , | Comments Off on Marketing Cannabis

12 Days of Christmas Gifts Up Less Than 1% This Year!

The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading

Posted in Advertising, Cultural Differences, Promotion | Tagged , , | Comments Off on 12 Days of Christmas Gifts Up Less Than 1% This Year!

Positive Press Coverage is Critical to Start-Up Funding

Successful start-ups get funded when VCs are excited about the opportunity, and when the partner leading your investment has checked-off all the key risk factors associated with your future. Getting those boxes successfully checked requires meticulous preparation. Part of that … Continue reading

Posted in Media Relations, Public Relations | Tagged , | Comments Off on Positive Press Coverage is Critical to Start-Up Funding

It’s an ill wind that blows nobody any good.

The Iran nuclear deal framework was a preliminary framework agreement reached between the Islamic Republic of Iran and a group of world powers: the P5+1 (the permanent members of the United Nations Security Council–the United States, the United Kingdom, Russia, … Continue reading

Posted in General, Strategy | Tagged , | Comments Off on It’s an ill wind that blows nobody any good.

Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading

Posted in Promotion, Research | Tagged , , | Comments Off on Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?