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Category Archives: Technology
What Can We Learn from Better Place?
Some of you will remember Better Place, for those who don’t here is a quick recap. Better Place was a venture-backed international company that developed and marketed battery-charging and battery-switching services for electric vehicles. The majority of its planning and … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Strategy, Technology
Tagged adrian g stewart, Better Place, Israel, Marketing, OOKII Company, Renault
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GDPR Compliance Becomes Mandatory on May 25th. Are You Ready?
If you have customers in the European Union then you need to be fully aware of GDPR and prepared for its introduction later this year. General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, all companies including … Continue reading
Posted in General, Strategy, Technology
Tagged adrian g stewart, GDPR, General Data Protection Regulation, Marketing, OOKII Company
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Personalisation
Events can be recorded as data. Data when placed in context becomes information. Information improves the UX (user experience). Big data therefore holds the promise of experiences personalized to the customer’s individual preferences; but how many times have you tried … Continue reading
Posted in Consumer Behaviour, Social Media, Technology, Uncategorized
Tagged adrian g stewart
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Crowdfunding
Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading
Posted in Social Media, Strategy, Technology
Tagged Crowdfunding, Crowdrise, Indiegogo, Kickstarter, PledgeMusic, Razoo, RocketHub
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Smartphone All App’d Out?
Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading
VC Investments
There is never a shortage of new ideas and the entrepreneurs behind them, but the number who secure investment does vary. In the first quarter of 2016 it was particularly difficult for entrepreneurs. Fewer startups received first-time funding and those … Continue reading
Posted in General, Strategy, Technology
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Open All Hours
After graduating I joined IBM as a mainframe salesman – The IBM employee handbook stated that we all had “a job for life”, and we were looking forward to it. The internet and mobile phones were yet to be invented, when … Continue reading
Posted in Cultural Differences, General, Technology
Tagged adrian g stewart, cultural differences
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Ex Machina – the movie.
Battlestar Galactia introduced us to Cylons – artificial beings created by man and determined to destroy man. Ex Machina contemplates advanced machines that speak, move, think and feel. The prototype aptly named Ava has been developed … Continue reading
Posted in Cultural Differences, Technology
Tagged adrian g stewart, cultural differences
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Social by Design
Facebook Deals is becoming part of a natural evolution “social by design” brands are making to incorporate social and location -based media into their business models. Here in the US Facebook Deals is open to any brand that has a facebook … Continue reading
Posted in Advertising, Promotion, Technology
Tagged adrian g stewart, Facebook, GM
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