Category Archives: Technology

GDPR Compliance Becomes Mandatory on May 25th. Are You Ready?

If you have customers in the European Union then you need to be fully aware of GDPR and prepared for its introduction later this year. General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, all companies including … Continue reading

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Personalisation

Events can be recorded as data.  Data when placed in context becomes information. Information improves the UX (user experience). Big data therefore holds the promise of experiences personalized to the customer’s individual preferences; but how many times have you tried … Continue reading

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Crowdfunding

Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading

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Smartphone All App’d Out?

Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading

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VC Investments

There is never a shortage of new ideas and the entrepreneurs behind them, but the number who secure investment does vary. In the first quarter of 2016 it was particularly difficult for entrepreneurs. Fewer startups received first-time funding and those … Continue reading

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Open All Hours

After graduating I joined IBM as a mainframe salesman – The IBM employee handbook stated that we all had “a job for life”, and we were looking forward to it. The internet and mobile phones were yet to be invented, when … Continue reading

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Ex Machina – the movie.

Battlestar Galactia  introduced us to Cylons – artificial beings created by man and determined to destroy man.         Ex Machina contemplates advanced machines that speak, move, think and feel. The prototype aptly named Ava has been developed … Continue reading

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2D bar-codes – Why?

Initially developed by the manufacturing industry to track the movement of parts through the manufacturing process 2D barcodes sometimes called QR codes are the best tool we have at the moment to convert viewers from print media to digital. Getting readers … Continue reading

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Social by Design

Facebook Deals is becoming part of a natural evolution “social by design” brands are making to incorporate social and location -based media into their business models. Here in the US Facebook Deals is open to any brand that has a facebook … Continue reading

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The Future of Advertising

Written by the Centre for Future Studies, the report predicts an advertising revolution taking place over the next 12 months. The CfFS report – commissioned by 3MGTG, a company specializing in digital advertising – preicts advertisements that adapt to our moods. Named ‘Gladverts’ by … Continue reading

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