Facebook Deals is becoming part of a natural evolution “social by design” brands are making to incorporate social and location -based media into their business models.
Here in the US Facebook Deals is open to any brand that has a facebook page. Last year companies were using part of their advertising budget to drive traffic to their Facebook Page now they are starting to use Facebook Deals.
Brands that are quick to exploit these new avenues are starting to concentrate on three main factors:
- Social Media
- Business systems
Social media is becoming an imperative in produc and to illustratrate this I would point to the move by GM to work with Nuance and use speech recognition in their up market brands so that drivers can continuously interact with social media and other information and enetrtainment while on the move.