Tesla and the lame publicity stunt.

The more I discover about the legal case against Top Gear that has been brought by Tesla the more I suspect  that their goal is probably more about tapping into the 350 million people who watch Top Gear than anything else.

The fact Tesla are only looking for a notional  100,000 pounds in damages and have created content on their website specific to the case  www teslamotors.com/teslavstopgear  makes me suspicious.

Andy Wilman the executive producer of Top Gear posted a strong rebuttal in his blog that makes the law suit look frivolous….which is probably what it is.


About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.
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