I have nothing but admiration for Amazon and their management of the Kindle. Today saw the entry level price fall to a mouthwatering $114. The Catch: Customers to view ads in exchange for getting the lower price.
The latest Kindle called Kindle With Special Offers, costs $25 less than the current lowest-priced model and it will be available May 3 at Best Buy in addition to Amazon.com.
Under the stewardship of CEO Jeff Bezos, Kindle has become Amazon’s most popular product (and the one with most 5 star ratings) and should bring in $5.42 billion in revenue in 2011, according to Caris & Co.
Who is taking up the offer to advertise on Kindle?
General Motors will be promoting the Buick, P&G will push Olay skin products and Visa want to tempt you too. Amazon will put its own promotions on the Kindle offering readers a $10 gift card for $20 worth of merchandise on its site.
Discrete Screen-Saver Ads
Ads will appear as a screen saver when the Kindle is idle. They will also be seen as a banner on the bottom of the screen on a user’s home page.
Amazon are trying to position these ads as being more like Groupon offers hence the name Kindle With Special Offers.