Monthly Archives: April 2016

Nike Founder Tells His Story

With an OOKII Company office in Portland, the home of Nike, it’s impossible not to take a deep interest in this fascinating story. In his memoir, Shoe Dog, which comes out tomorrow April 26th, 2016 Nike founder and CEO Phil Knight … Continue reading

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VC Investments

There is never a shortage of new ideas and the entrepreneurs behind them, but the number who secure investment does vary. In the first quarter of 2016 it was particularly difficult for entrepreneurs. Fewer startups received first-time funding and those … Continue reading

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Millennials Value Reputation

Fast growth companies are always hungry for talent. Millennials are a prime component of the workforce and they will represent fully 40% of the total workforce by 2020, companies need to understand what motivates Millennials if they are to recruit … Continue reading

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UC Davis Reputation Tarnished

When it comes to reputation there are few things worse than attempting to conceal or manipulate internet coverage of an adverse incident of your own making.- as happened at UC Davis. Students pepper-sprayed by campus police at the University of … Continue reading

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Trends to Tablets

Worldwide PC shipments totaled 64.8 million units in the first quarter of 2016, a 9.6 percent decline from the first quarter of 2015, according to preliminary results by Gartner, Inc. This was the sixth consecutive quarter in which PC shipments … Continue reading

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The Good, The Bad and the Ugly !

In the Harris Poll’s 17th annual brand reputation report Amazon has reclaimed the top spot, which is the eighth consecutive year the on-line retailer has made it into the top ten. Not surprisingly Volkswagen fell to the bottom of the report. … Continue reading

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Twitter the House that Jack Built

The last 12 months have been brutal for Twitter. Questions are being asked about the company’s growth and profit potential, Twitter shares have fallen by more than 60 percent in the past 12 months, removing $20 billion from the company’s … Continue reading

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Poor Crisis Management Rapidly Undermines Brand Values

As the University of British Columbia stumbles from crisis to crisis, UBC officials have tried in vain to put a brave face on their problems ranging from sexual assaults to faculty mutiny. While it is completely understandable that one of … Continue reading

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