Category Archives: Consumer Behaviour

Generation Z – What Makes Them Different?

While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new generation to become the focus of attention. Generation Z Generation Z, the group born after the … Continue reading

Posted in Consumer Behaviour, Cultural Differences | Tagged , , , , , , | Comments Off on Generation Z – What Makes Them Different?

Turning Employees into Social Media Advocates

Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading

Posted in Consumer Behaviour, Cultural Differences, Social Media, Strategy | Tagged , , , , , , | Comments Off on Turning Employees into Social Media Advocates

Marketing Marijuana – and some of the weird rules

Because cannabis is becoming legal on a state by state basis the regulations around its marketing are equally fragmented. If you take the fragmented state by state approach and layer on an inclination by states to develop elaborate regulations, rules … Continue reading

Posted in Consumer Behaviour, Cultural Differences, Marketing, Public Relations | Tagged , , | Comments Off on Marketing Marijuana – and some of the weird rules

What Can We Learn from Better Place?

Some of you will remember Better Place, for those who don’t here is a quick recap. Better Place was a venture-backed international company that developed and marketed battery-charging and battery-switching services for electric vehicles. The majority of its planning and … Continue reading

Posted in Consumer Behaviour, Cultural Differences, Strategy, Technology | Tagged , , , , , | Comments Off on What Can We Learn from Better Place?

How to Turn Good Content into a Great News Story.

As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading

Posted in Consumer Behaviour, Media Relations, Public Relations, Social Media | Tagged , , , | Comments Off on How to Turn Good Content into a Great News Story.

What We Need To Understand About Generation Z

The difference between Millennials and Generation Z is important to understand in order to prepare your organization, adapt marketing strategy and refocus recruiting efforts to stay relevant for the future. The Generations The underlying belief is that generations share historical … Continue reading

Posted in Consumer Behaviour, General, Research, Uncategorized | Tagged , , , | Comments Off on What We Need To Understand About Generation Z

What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?

They all have brand names which are occasionally mispronounced and generally they don’t like it when that happens. Let’s see how knowledgeable you are…. NIKE: Should Nike rhyme with “like”? Apparently not! In 20114 Nike chairman Philip Knight confirmed the … Continue reading

Posted in Consumer Behaviour, Cultural Differences | Tagged , , , , , , | Comments Off on What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?

Presentation to Make? Here Are 12 Questions That Will Help You Connect With Your Audience.

As Dale Carnegie once said,  “There is no sweeter sound to any person’s ear than the sound of their own name…” Successful presentations connect with the audience and gain their attention.  Here are 12 questions to help facilitate that process. … Continue reading

Posted in Consumer Behaviour, General | Tagged , , | Comments Off on Presentation to Make? Here Are 12 Questions That Will Help You Connect With Your Audience.

The Main Reason Uber Needs to Restore Confidence in it’s Brand.

2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading

Posted in Consumer Behaviour, Public Relations, Strategy | Tagged , , , | Comments Off on The Main Reason Uber Needs to Restore Confidence in it’s Brand.

Crowdfunding – A Brief Look at 6 Platforms

Crowdfunding has transformed the process of raising money. 1 Kickstarter Kickstarter is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to “help bring creative projects … Continue reading

Posted in Consumer Behaviour, General | Tagged , , , , , , , | Comments Off on Crowdfunding – A Brief Look at 6 Platforms