Category Archives: Uncategorized

What Can We Learn from Better Place?

Some of you will remember Better Place, for those who don’t here is a quick recap. Better Place was a venture-backed international company that developed and marketed battery-charging and battery-switching services for electric vehicles. The majority of its planning and … Continue reading

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News Feed v. Stories: Casts Uncertainty Over Facebook’s Future Performance

Facebook’s stock was down almost 20% at the time of posting this article on Thursday at 9am PST. This fall came after the company reported slightly disappointing results for the second quarter and issued a growth warning. FACEBOOK STOCK FALLS … Continue reading

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Building Your Value Proposition

A quality value proposition is clear, easy to understand, and communicates the specific experience a customer can expect. The proposition must explain how the product or brand is different and superior to alternatives which claim to solve the same problem. … Continue reading

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What We Need To Understand About Generation Z

The difference between Millennials and Generation Z is important to understand in order to prepare your organization, adapt marketing strategy and refocus recruiting efforts to stay relevant for the future. The Generations The underlying belief is that generations share historical … Continue reading

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Top Ten Tips from OOKII Company for a Successful News Release

Start with the End in Mind A news release needs to be newsworthy. Nobody is interested in “Dog bites man!”  but  “Man bites dog!” is a different story. How is your story relevant to the target audience? Relative to all … Continue reading

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Personalisation

Events can be recorded as data.  Data when placed in context becomes information. Information improves the UX (user experience). Big data therefore holds the promise of experiences personalized to the customer’s individual preferences; but how many times have you tried … Continue reading

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Personal Branding

Regardless of age, regardless of position, regardless of the occupation you happen to be in, all of us need to understand the importance of personal branding. A well-curated personal brand is an essential part of any entrepreneur or business leader’s … Continue reading

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PESO Paid Earned Shared Owned

This week we want to focus on how PR and communications can make a real contribution to the bottom line. Perhaps the most useful framework for how we at OOKII Company think about communications is the PESO (paid, earned, shared, … Continue reading

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Stock Market is Unforgiving

This week will be the last busy week of the Q1 earnings season, with results from more than 130 S&P 500 companies set to be filed. By the end of this week, results from 88% of S&P 500 members will … Continue reading

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Electric Vehicles – has the consumer love affair grown old?

In the USA the electric vehicle press is dominated by upbeat stories around EV ownership and the joys of gas (petrol) free driving.  This however is no longer the full story… Recent research shows that of those EV owners who … Continue reading

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