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Category Archives: Social Media
Turning Employees into Social Media Advocates
Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Social Media, Strategy
Tagged adrian g stewart, cultural differences, Facebook, Instagram, Twitter, WhatsApp, YouTube
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News Feed v. Stories: Casts Uncertainty Over Facebook’s Future Performance
Facebook’s stock was down almost 20% at the time of posting this article on Thursday at 9am PST. This fall came after the company reported slightly disappointing results for the second quarter and issued a growth warning. FACEBOOK STOCK FALLS … Continue reading
Posted in Social Media, Strategy
Tagged adrian g stewart, Facebook, Marketing
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How to Turn Good Content into a Great News Story.
As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading
Posted in Consumer Behaviour, Media Relations, Public Relations, Social Media
Tagged adrian g stewart, CES2019, Marketing, OOKII Company
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OOKII Company Explains How to Survive and Thrive at CES 2018
Each year OOKII Company helps both new and established high tech companies generate outstanding media coverage for their products and brand at CES. This year we decided to share with you the challenges of CES and some of OOKII Company’s … Continue reading
Posted in General, Media Relations, Public Relations, Social Media
Tagged adrian g stewart, CES2018, OOKII Company
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Donald Trump and Twitter
Donald Trump’s Twitter account @realDonaldTrump hasn’t always been the powerful communications channel it has become. In the month since the election, Mr. Trump has taken to Twitter to lambast what he sees as unfavorable media coverage, rail against corporations who … Continue reading
Posted in Consumer Behaviour, Social Media
Tagged adrian g stewart, Donald Trump, Twitter
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Personalisation
Events can be recorded as data. Data when placed in context becomes information. Information improves the UX (user experience). Big data therefore holds the promise of experiences personalized to the customer’s individual preferences; but how many times have you tried … Continue reading
Posted in Consumer Behaviour, Social Media, Technology, Uncategorized
Tagged adrian g stewart
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Personal Branding
Regardless of age, regardless of position, regardless of the occupation you happen to be in, all of us need to understand the importance of personal branding. A well-curated personal brand is an essential part of any entrepreneur or business leader’s … Continue reading
Posted in General, Social Media, Uncategorized
Tagged adrian g stewart
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PESO Paid Earned Shared Owned
This week we want to focus on how PR and communications can make a real contribution to the bottom line. Perhaps the most useful framework for how we at OOKII Company think about communications is the PESO (paid, earned, shared, … Continue reading
Posted in Social Media, Uncategorized
Tagged adrian g stewart
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Crowdfunding
Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading
Posted in Social Media, Strategy, Technology
Tagged Crowdfunding, Crowdrise, Indiegogo, Kickstarter, PledgeMusic, Razoo, RocketHub
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Facebook Rules the Roost
Facebook Inc. is so much more than a social network – Basically Facebook Inc. owns four of the world’s largest social media and messaging services and is known to be developing its own search engine and is getting ready to … Continue reading