Category Archives: Social Media

How to Turn Good Content into a Great News Story.

As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading

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OOKII Company Explains How to Survive and Thrive at CES 2018

Each year OOKII Company helps both new and established high tech companies generate outstanding media coverage for their products and brand at CES. This year we decided to share with you the challenges of CES and some of OOKII Company’s … Continue reading

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Donald Trump and Twitter

Donald Trump’s Twitter account @realDonaldTrump hasn’t always been the powerful communications channel it has become. In the month since the election, Mr. Trump has taken to Twitter to lambast what he sees as unfavorable media coverage, rail against corporations who … Continue reading

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Personalisation

Events can be recorded as data.  Data when placed in context becomes information. Information improves the UX (user experience). Big data therefore holds the promise of experiences personalized to the customer’s individual preferences; but how many times have you tried … Continue reading

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Personal Branding

Regardless of age, regardless of position, regardless of the occupation you happen to be in, all of us need to understand the importance of personal branding. A well-curated personal brand is an essential part of any entrepreneur or business leader’s … Continue reading

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PESO Paid Earned Shared Owned

This week we want to focus on how PR and communications can make a real contribution to the bottom line. Perhaps the most useful framework for how we at OOKII Company think about communications is the PESO (paid, earned, shared, … Continue reading

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Crowdfunding

Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading

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Facebook Rules the Roost

Facebook Inc. is so much more than a social network  –   Basically Facebook Inc. owns four of the world’s largest social media and messaging services and is known to be developing its own search engine and is getting ready to … Continue reading

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Ad Blocking and the NYT

Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape   http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading

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Quality is King

Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading

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