Category Archives: Social Media

Ad Blocking and the NYT

Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape¬†¬† http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading

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Quality is King

Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading

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Ad Blocking Wars

The recent past has been brutal for traditional publishers. Online publications were faster, cheaper (in many cases free), and they offered superior image quality and ultimately video. Tablets and smartphones have further changed the way we consume content and view … Continue reading

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Smartphone All App’d Out?

Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading

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When Worlds Collide!

Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading

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Twitter in Flux

Microblogging site Twitter is to stop counting photographs and links in its 140-character limit for tweets, according to a report from Bloomberg. This change could be made available within the next two weeks.Links currently take up to 23 characters of … Continue reading

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