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Category Archives: Cultural Differences
Generation Z – What Makes Them Different?
While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new generation to become the focus of attention. Generation Z, the group born after the Millennials, is … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adrian g stewart, Baby Boomers, Generation X, Generation Y, Generation Z, Marketing, Millennials
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Turning Employees into Social Media Advocates
Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Social Media, Strategy
Tagged adrian g stewart, cultural differences, Facebook, Instagram, Twitter, WhatsApp, YouTube
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Marketing Marijuana – and some of the weird rules
Because cannabis is becoming legal on a state by state basis the regulations around its marketing are equally fragmented. If you take the fragmented state by state approach and layer on an inclination by states to develop elaborate regulations, rules … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Marketing, Public Relations
Tagged adrian g stewart, Marketing, Public Relations
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What Can We Learn from Better Place?
Some of you will remember Better Place, for those who don’t here is a quick recap. Better Place was a venture-backed international company that developed and marketed battery-charging and battery-switching services for electric vehicles. The majority of its planning and … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Strategy, Technology
Tagged adrian g stewart, Better Place, Israel, Marketing, OOKII Company, Renault
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What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?
They all have brand names which are occasionally mispronounced and generally they don’t like it when that happens. Let’s see how knowledgeable you are…. NIKE: Should Nike rhyme with “like”? Apparently not! In 20114 Nike chairman Philip Knight confirmed the … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adidas, adrian g stewart, Fjall Raven, Hoegaarden, IKEA, Nike, Porsche
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Fake News and its Impact on Public Relations
As the adage goes, a lie races around the world in the time it takes the truth to put its shoes on. Shortly after the 2016 US Presidential election, America’s interest in “fake news” spiked. This was fueled in part … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adrian g stewart, cultural differences, Fake News, Public Relations
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12 Days of Christmas Gifts Up Less Than 1% This Year!
The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading
Posted in Advertising, Cultural Differences, Promotion
Tagged adrian g stewart, Marketing, Viral Marketing
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Apple Watch
Apple Inc. makes very few mistakes but when it does it’s usually worth digging deeper to discover what you can learn from their wrong steps. Rumors surrounded an Apple-developed wearable back as far as 2011, Eventually it was on September 9, … Continue reading
When Worlds Collide!
Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading
Posted in Consumer Behaviour, Cultural Differences, General, Social Media, Strategy
Tagged Millennials, Snapchat
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Nudge: Improving Decisions about Health, Wealth, and Happiness
I have just read the Nudge by Richard Thaler and Cass Sunstein. Behavioral economics, is a new area of research combining economics and psychology and has repeatedly documented how our apparently free choices are affected by the way options are … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adrian g stewart
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