Category Archives: Cultural Differences

What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?

They all have brand names which are occasionally mispronounced and generally they don’t like it when that happens. Let’s see how knowledgeable you are…. NIKE: Should Nike rhyme with “like”? Apparently not! In 20114 Nike chairman Philip Knight confirmed the … Continue reading

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Fake News and its Impact on Public Relations

As the adage goes, a lie races around the world in the time it takes the truth to put its shoes on. Shortly after the 2016 US Presidential election, America’s interest in “fake news” spiked. This was fueled in part … Continue reading

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12 Days of Christmas Gifts Up Less Than 1% This Year!

The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading

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Apple Watch

Apple Inc. makes very few mistakes but when it does it’s usually worth digging deeper to discover what you can learn from their wrong steps. Rumors surrounded an Apple-developed wearable back as far as 2011, Eventually it was on September 9, … Continue reading

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When Worlds Collide!

Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading

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Nudge: Improving Decisions about Health, Wealth, and Happiness

I have just read the Nudge by Richard Thaler and Cass Sunstein. Behavioral economics, is a new area of research combining economics and psychology and has repeatedly documented how our apparently free choices are affected by the way options are … Continue reading

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Open All Hours

After graduating I joined IBM as a mainframe salesman – The IBM employee handbook stated that we all had “a job for life”, and we were looking forward to it. The internet and mobile phones were yet to be invented, when … Continue reading

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Ex Machina – the movie.

Battlestar Galactia  introduced us to Cylons – artificial beings created by man and determined to destroy man.         Ex Machina contemplates advanced machines that speak, move, think and feel. The prototype aptly named Ava has been developed … Continue reading

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‘Biking While Sexy’ …. Guilty or Innocent?

Recently it was claimed by a Dutch woman that she was stopped by a police officer for cycling while wearing a short skirt and was then threatening with a ticket for distracting motorists. After a short social media frenzy it turned out … Continue reading

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The Big Day

Living as I do here in the USA, it has fascinated me to see the enthusiasm that has developed for the Royal Wedding this Friday.  It fascinates me because I am English and surely therefore my enthusiasm should be the … Continue reading

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