Author Archives: adriangstewart

About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.

How to Turn Good Content into a Great News Story.

As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading

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External Marketing Firms Offer the Best of Both Worlds

Successful marketing is vital for corporate success. Managing the marketing process in today’s digital world  is complex and fraught with difficulties. Which is why large organizations increasingly turn to outside marketing firms for help. As McKinsey describes it; The teams … Continue reading

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GDPR Compliance Becomes Mandatory on May 25th. Are You Ready?

If you have customers in the European Union then you need to be fully aware of GDPR and prepared for its introduction later this year. General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, all companies including … Continue reading

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OOKII Company Explains How to Survive and Thrive at CES 2018

Each year OOKII Company helps both new and established high tech companies generate outstanding media coverage for their products and brand at CES. This year we decided to share with you the challenges of CES and some of OOKII Company’s … Continue reading

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What We Need To Understand About Generation Z

The difference between Millennials and Generation Z is important to understand in order to prepare your organization, adapt marketing strategy and refocus recruiting efforts to stay relevant for the future. The Generations The underlying belief is that generations share historical … Continue reading

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Top Ten Tips from OOKII Company for a Successful News Release

Start with the End in Mind A news release needs to be newsworthy. Nobody is interested in “Dog bites man!”  but  “Man bites dog!” is a different story. How is your story relevant to the target audience? Relative to all … Continue reading

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What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?

They all have brand names which are occasionally mispronounced and generally they don’t like it when that happens. Let’s see how knowledgeable you are…. NIKE: Should Nike rhyme with “like”? Apparently not! In 20114 Nike chairman Philip Knight confirmed the … Continue reading

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Presentation to Make? Here Are 12 Questions That Will Help You Connect With Your Audience.

As Dale Carnegie once said,  “There is no sweeter sound to any person’s ear than the sound of their own name…” Successful presentations connect with the audience and gain their attention.  Here are 12 questions to help facilitate that process. … Continue reading

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Being a Great Entrepreneur Doesn’t Mean You Will Be a Great CEO.

It is a truism of the movie industry that every model wants to act, actors inevitably want to direct, and directors aspire to be producers. The restlessness that propels the players in Hollywood to abandon what they do well in … Continue reading

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The Main Reason Uber Needs to Restore Confidence in it’s Brand.

2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading

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