Author Archives: adriangstewart

About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.

Formula E = Sustainable Racing?

Posted on January 12, 2020 by adriangstewart

In its own words, the FIA Formula E championship was created to “demonstrate the potential of sustainable mobility to help create a better, cleaner world.” In practical terms this means 100 percent renewable electricity, and tyres that last an entire … Continue reading →

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Why We Race……..

Posted on January 5, 2020 by adriangstewart

Since the late 1800’s the engineers who designed and built self-powered vehicles have always sought to measure themselves against their competitors by racing against each other. Whether it was cars, motorcycles, boats, or planes, they wanted to race. Most of … Continue reading →

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Generation Z – What Makes Them Different?

Posted on March 19, 2019 by adriangstewart

While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new generation to become the focus of attention. Generation Z, the group born after the Millennials, is … Continue reading →

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Turning Employees into Social Media Advocates

Posted on January 30, 2019 by adriangstewart

Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading →

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Marketing Marijuana – and some of the weird rules

Posted on December 11, 2018 by adriangstewart

Because cannabis is becoming legal on a state by state basis the regulations around its marketing are equally fragmented. If you take the fragmented state by state approach and layer on an inclination by states to develop elaborate regulations, rules … Continue reading →

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Cannabis – Revenue Growth and Taxation

Posted on November 21, 2018 by adriangstewart

s part of our ongoing involvement in the legal cannabis marketplace this article is designed to help explain market developments to a wider audience. The legal cannabis industry experienced 37% growth in 2017 to reach $9.5 billion in consumer spending … Continue reading →

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What Can We Learn from Better Place?

Posted on September 29, 2018 by adriangstewart

Some of you will remember Better Place, for those who don’t here is a quick recap. Better Place was a venture-backed international company that developed and marketed battery-charging and battery-switching services for electric vehicles. The majority of its planning and … Continue reading →

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News Feed v. Stories: Casts Uncertainty Over Facebook’s Future Performance

Posted on July 28, 2018 by adriangstewart

Facebook’s stock was down almost 20% at the time of posting this article on Thursday at 9am PST. This fall came after the company reported slightly disappointing results for the second quarter and issued a growth warning. FACEBOOK STOCK FALLS … Continue reading →

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Building Your Value Proposition

Posted on June 21, 2018 by adriangstewart

A quality value proposition is clear, easy to understand, and communicates the specific experience a customer can expect. The proposition must explain how the product or brand is different and superior to alternatives which claim to solve the same problem. … Continue reading →

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How to Turn Good Content into a Great News Story.

Posted on April 18, 2018 by adriangstewart

As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading →

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