Tag Archives: Facebook

Facebook Rules the Roost

Facebook Inc. is so much more than a social network  –   Basically Facebook Inc. owns four of the world’s largest social media and messaging services and is known to be developing its own search engine and is getting ready to … Continue reading

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Quality is King

Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading

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Smartphone All App’d Out?

Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading

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Ghosts in the Machine

Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading

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Lean Marketing

One of the many challenges that all startups face is deciding how much to spend on marketing when cash flow is already tight. The good news is that it is possible to conduct an effective marketing campaign on a tight budget as … Continue reading

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Using Facebook to Reach your Audience

Here are three simple yet effective ways to reach potential customers using Facebook. Direct Targeting –  Say you are selling, motorcycles, you can simply connect directly to 885,000 people on Facebook who ‘like’ motorcycles. While this is somewhat obvious and simple it is … Continue reading

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Facebook – Accused of Ill Intentions Towards Google

Facebook is suspected of hiring PR firm Burson-Marsteller to push negative stories about Google in the press, according to reports in the US. In particular questioning Google’s privacy policy. The story came to light when US blogger Christopher Seghoian published emails … Continue reading

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Social by Design

Facebook Deals is becoming part of a natural evolution “social by design” brands are making to incorporate social and location -based media into their business models. Here in the US Facebook Deals is open to any brand that has a facebook … Continue reading

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Navigating the Facebook Advertising System

Back in the good old days when Google announced AdWords and companies started advertising on search engines the marketing effort was focused very much on Intent. If I searched for Volkswagen on Google then serving up ads in the results for car dealerships … Continue reading

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