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Category Archives: Public Relations
Why We Race……..
Since the late 1800’s the engineers who designed and built self-powered vehicles have always sought to measure themselves against their competitors by racing against each other. Whether it was cars, motorcycles, boats, or planes, they wanted to race. Most of … Continue reading
Posted in Advertising, Consumer Behaviour, Marketing, Promotion, Public Relations
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Marketing Marijuana – and some of the weird rules
Because cannabis is becoming legal on a state by state basis the regulations around its marketing are equally fragmented. If you take the fragmented state by state approach and layer on an inclination by states to develop elaborate regulations, rules … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Marketing, Public Relations
Tagged adrian g stewart, Marketing, Public Relations
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How to Turn Good Content into a Great News Story.
As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading
Posted in Consumer Behaviour, Media Relations, Public Relations, Social Media
Tagged adrian g stewart, CES2019, Marketing, OOKII Company
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OOKII Company Explains How to Survive and Thrive at CES 2018
Each year OOKII Company helps both new and established high tech companies generate outstanding media coverage for their products and brand at CES. This year we decided to share with you the challenges of CES and some of OOKII Company’s … Continue reading
Posted in General, Media Relations, Public Relations, Social Media
Tagged adrian g stewart, CES2018, OOKII Company
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The Main Reason Uber Needs to Restore Confidence in it’s Brand.
2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading
Posted in Consumer Behaviour, Public Relations, Strategy
Tagged adrian g stewart, cultural differences, Marketing, Uber
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Startups Who Want to do PR In-house
Want to take the DIY route to creating media coverage for your startup? Read on here is some quality advice and guidance to help you be successful. Be Honest Ask yourself honestly what are you doing that is truly newsworthy? The … Continue reading
Posted in Media Relations, Public Relations, Strategy
Tagged adrian g stewart, Public Relations, Startups
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Positive Press Coverage is Critical to Start-Up Funding
Successful start-ups get funded when VCs are excited about the opportunity, and when the partner leading your investment has checked-off all the key risk factors associated with your future. Getting those boxes successfully checked requires meticulous preparation. Part of that … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart, Marketing
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Don’t Panic – Plan.
The recent Emirates Airline accident is both a timely reminder that bad things happen to companies with exemplary records and a prime example of how to handle a crisis. Whether it’s a plane crash or a server crash there are … Continue reading
Posted in Consumer Behaviour, Media Relations, Public Relations
Tagged Emirates Airline
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Virtual Reality
Why is virtual reality (VR) suddenly becoming a more relevant topic with PR agencies and their clients? Would a journalist prefer to see an image of a new product or virtually walk around it or even through it? It’s just … Continue reading
Posted in Consumer Behaviour, Media Relations, Promotion, Public Relations
Tagged Google, HTC, Oculus, Samsung, Sony, Virtual Reality
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Top PR Dogs
Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading
Posted in Advertising, Media Relations, Promotion, Public Relations
Tagged Apple, Tesla
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