Category Archives: Public Relations

How to Turn Good Content into a Great News Story.

As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading

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OOKII Company Explains How to Survive and Thrive at CES 2018

Each year OOKII Company helps both new and established high tech companies generate outstanding media coverage for their products and brand at CES. This year we decided to share with you the challenges of CES and some of OOKII Company’s … Continue reading

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The Main Reason Uber Needs to Restore Confidence in it’s Brand.

2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading

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Startups Who Want to do PR In-house

Want to take the DIY route to creating media coverage for your startup? Read on here is some quality advice and guidance to help you be successful. Be Honest Ask yourself honestly what are you doing that is truly newsworthy? The … Continue reading

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Positive Press Coverage is Critical to Start-Up Funding

Successful start-ups get funded when VCs are excited about the opportunity, and when the partner leading your investment has checked-off all the key risk factors associated with your future. Getting those boxes successfully checked requires meticulous preparation. Part of that … Continue reading

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Don’t Panic – Plan.

The recent Emirates Airline accident is both a timely reminder that bad things happen to companies with exemplary records and a prime example of how to handle a crisis. Whether it’s a plane crash or a server crash there are … Continue reading

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Virtual Reality

Why is virtual reality (VR) suddenly becoming a more relevant topic with PR agencies and their clients? Would a journalist prefer to see an image of a new product or virtually walk around it or even through it? It’s just … Continue reading

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Top PR Dogs

Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading

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Ghosts in the Machine

Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading

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Twitter in Flux

Microblogging site Twitter is to stop counting photographs and links in its 140-character limit for tweets, according to a report from Bloomberg. This change could be made available within the next two weeks.Links currently take up to 23 characters of … Continue reading

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