Category Archives: Public Relations

PR and Public Health

The Flint water crisis is a drinking water contamination issue in Flint, Michigan, United States that started in April 2014. After Flint changed its water source from treated Detroit Water and Sewerage Department water to the Flint River its drinking … Continue reading

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UC Davis Reputation Tarnished

When it comes to reputation there are few things worse than attempting to conceal or manipulate internet coverage of an adverse incident of your own making.- as happened at UC Davis. Students pepper-sprayed by campus police at the University of … Continue reading

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The Good, The Bad and the Ugly !

In the Harris Poll’s 17th annual brand reputation report Amazon has reclaimed the top spot, which is the eighth consecutive year the on-line retailer has made it into the top ten. Not surprisingly Volkswagen fell to the bottom of the report. … Continue reading

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Poor Crisis Management Rapidly Undermines Brand Values

As the University of British Columbia stumbles from crisis to crisis, UBC officials have tried in vain to put a brave face on their problems ranging from sexual assaults to faculty mutiny. While it is completely understandable that one of … Continue reading

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The Rise Fall and Rise Again of the Sharapova Brand

The Rise Maria Yuryevna Sharapova is a Russian professional tennis player, Sharapova’s tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings. In March 2006, Forbes magazine listed her as … Continue reading

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Employees Will Help Build the Brand – If You Support Them.

Many employees have contact with customers either through formal customer touch points as part of their roles and responsibilities or via social media or any number of other informal settings. The attitudes and behaviors of employees are at the core … Continue reading

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A Wounded Man Should Look for a Man With Scars

Saturday, May 28, 2016 will be the 70th anniversary of the founding of Volkswagen – but for obvious reasons there will be something of a cloud hanging over that anniversary. Frankly, it’s a tragedy for all concerned, the company has … Continue reading

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PR and Recruitment (Part 2)

Following on from my last post about how PR can make a very real contribution to recruitment efforts. OOKII Company thought it would be interesting to tap into the recruitment wisdom of Sir Martin Sorrell of WPP fame. Sir Martin was the … Continue reading

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The Powerful Role of PR in Recruitment

Just as consumers value user experience and reviews as part of their shopping process. Prospective employees use reviews and opinions on the web as a primary source of information when forming an opinion about an organization. If you want to … Continue reading

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What is Digital Marketing and How is this Affecting Our Future?

This was the question posed at the recent CIM digital marketing summit. In October 2015 the Chartered Institute of marketing held its third digital summit in London at The British Museum, London. The keynote speakers explored digital transformation, the current … Continue reading

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