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Category Archives: Public Relations
Ghosts in the Machine
Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading
Posted in Consumer Behaviour, Public Relations, Strategy
Tagged Facebook
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Twitter in Flux
Microblogging site Twitter is to stop counting photographs and links in its 140-character limit for tweets, according to a report from Bloomberg. This change could be made available within the next two weeks.Links currently take up to 23 characters of … Continue reading
PR and Public Health
The Flint water crisis is a drinking water contamination issue in Flint, Michigan, United States that started in April 2014. After Flint changed its water source from treated Detroit Water and Sewerage Department water to the Flint River its drinking … Continue reading
UC Davis Reputation Tarnished
When it comes to reputation there are few things worse than attempting to conceal or manipulate internet coverage of an adverse incident of your own making.- as happened at UC Davis. Students pepper-sprayed by campus police at the University of … Continue reading
Posted in Media Relations, Public Relations
Tagged UC Davis
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The Good, The Bad and the Ugly !
In the Harris Poll’s 17th annual brand reputation report Amazon has reclaimed the top spot, which is the eighth consecutive year the on-line retailer has made it into the top ten. Not surprisingly Volkswagen fell to the bottom of the report. … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart, Amazon, Apple, Berkshire Hathaway, Google, Kellogg, Publix Super Markets, Samsung, Walt Disney
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Poor Crisis Management Rapidly Undermines Brand Values
As the University of British Columbia stumbles from crisis to crisis, UBC officials have tried in vain to put a brave face on their problems ranging from sexual assaults to faculty mutiny. While it is completely understandable that one of … Continue reading
Posted in General, Media Relations, Public Relations, Strategy
Tagged UBC, University British Columbia
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The Rise Fall and Rise Again of the Sharapova Brand
The Rise Maria Yuryevna Sharapova is a Russian professional tennis player, Sharapova’s tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings. In March 2006, Forbes magazine listed her as … Continue reading
Posted in Public Relations, Strategy
Tagged Canon, Head, Honda, Lacoste, Land Rover, Mayo Clinic, Nike, Pepsi, Porsche, Tag Heuer, Tiffany, United Nations, Wimbledon
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Employees Will Help Build the Brand – If You Support Them.
Many employees have contact with customers either through formal customer touch points as part of their roles and responsibilities or via social media or any number of other informal settings. The attitudes and behaviors of employees are at the core … Continue reading
Posted in Public Relations
Tagged adrian g stewart
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A Wounded Man Should Look for a Man With Scars
Saturday, May 28, 2016 will be the 70th anniversary of the founding of Volkswagen – but for obvious reasons there will be something of a cloud hanging over that anniversary. Frankly, it’s a tragedy for all concerned, the company has … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart, Volkswagen
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PR and Recruitment (Part 2)
Following on from my last post about how PR can make a very real contribution to recruitment efforts. OOKII Company thought it would be interesting to tap into the recruitment wisdom of Sir Martin Sorrell of WPP fame. Sir Martin was the … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart
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