Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research tells us that 27 is the typical number in terms of how many apps people need. Over time some apps are deleted and others added, while a core number of apps are retained indefinitely.
Independent app developers have known about this for a while, because the average American smartphone user downloads zero apps per month. Most Smartphone users have all the apps they want or need.
Last month, the top 15 app publishers saw downloads drop an average of 20 percent in the U.S., according to research from Nomura, which relies on data from app tracker SensorTower.
Which apps do people actually use most frequently? According to SensorTower data reported by ReCode, there are few surprises when it comes to the most popular apps in the world. Big players such as Google, Facebook and Twitter dominated global app downloads in May, with Facebook owning four of the five most-downloaded apps in the world.
First published by Adrian G Stewart at OOKII.Company