Tag Archives: Marketing

It’s an ill wind that blows nobody any good.

The Iran nuclear deal framework was a preliminary framework agreement reached between the Islamic Republic of Iran and a group of world powers: the P5+1 (the permanent members of the United Nations Security Council–the United States, the United Kingdom, Russia, … Continue reading

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Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading

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People Buy from People

People buy from people – this advice was given to me a long time ago when I was starting out as an IBM mainframe salesperson.  It has stood the test of time and in today’s digital age it is still … Continue reading

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How Marketable is Rory McIlroy?

After Rory McIlroy’s collapse at the Masters 2 months ago some people doubted whether such a young man would be able to rebound….ever! How he proved them wrong, with a record breaking performance in last weekend’s US Open those that … Continue reading

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What do Zipcar and Living Social have in common?

Zipcar, trading on the Nasdaq under the ticker “ZIP,” gained 67%, opening at $30……….. If you haven’t heard, Zipcar is a car-sharing service that’s popular in cities like San Francisco and Boston for example. Zipcar members rent cars, located in convenient spots, they … Continue reading

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+1

When we are confronted by a large array of alternatives we often rely on friends and family to help us make a choice. Now Google gives you that capability… a bit like Pre-Crime in the movie Minority Report with +1 … Continue reading

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Tesla – Noooooo

Well after my post yesterday on the underwhelming contribution of Tesla cars to the issue of climate change I didn’t imagine that I would be writing about Tesla again today. But I am…. Back in 2008 ‘Top Gear’ broadcast a … Continue reading

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Tesla hits Ten Million

It sounded very impressive yesterday when I read that the cumulative distance driven by all the Tesla cars in the world have reached 10 million miles (16 million kilometers). However, I couldn’t help reaching for my calculator and cranking out a few … Continue reading

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Day Zero

Today I closed down two old blogs and started this new one. I will miss the old guys but it feels great to have a blank canvas. So why call it Storm in a Teacup? What I like most about this idiom is … Continue reading

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