‘Biking While Sexy’ …. Guilty or Innocent?

Recently it was claimed by a Dutch woman that she was stopped by a police officer for cycling while wearing a short skirt and was then threatening with a ticket for distracting motorists. After a short social media frenzy it turned out that the lady in question is, in fact, a guerilla marketing specialist for the bicycle company who’s product she was riding that day.

The story generated a great deal of media attention and conveniently provided a huge amount of free advertising for VANMOOF, the bicycle manufacturer.

It looks like “sex is still selling” even in Holland in the 21st century….” Is it a cheap publicity stunt or viral marketing well you can decide for yourselves….

Adrian G Stewart

Adrian G Stewart

 

 

 

 

 

Adrian G Stewart

About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.
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