Category Archives: Strategy

Millennials Want an Adventure When They Travel

Tourism is worth around $7.2tn a year to the global economy. Adventure Travel is worth around $263bn globally and growing at a rapid pace. Adventure travel is defined by the U.S. based Adventure Travel Trade Association as any tourist activity … Continue reading

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Crowdfunding

Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading

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Yahoo Falls to Verizon

Founded in a trailer by two Stanford grads. in 1994, and originally called “Jerry and David’s guide to the World Wide Web”,  Yahoo failed to develop its search technology and failed to capitalize on the social media and mobile revolutions. … Continue reading

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Ad Blocking and the NYT

Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape   http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading

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Quality is King

Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading

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Smartphone All App’d Out?

Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading

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LinkedIn – Falls to Microsoft

On Monday June 13th, Microsoft said that it would acquire LinkedIn in a $26.2 billion cash deal. The acquisition, by far the largest in Microsoft’s history, unites two companies in different businesses: one a huge developer of software tools, the other … Continue reading

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Ghosts in the Machine

Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading

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When Worlds Collide!

Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading

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VC Investments

There is never a shortage of new ideas and the entrepreneurs behind them, but the number who secure investment does vary. In the first quarter of 2016 it was particularly difficult for entrepreneurs. Fewer startups received first-time funding and those … Continue reading

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