Category Archives: Strategy

Smartphone All App’d Out?

Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading

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LinkedIn – Falls to Microsoft

On Monday June 13th, Microsoft said that it would acquire LinkedIn in a $26.2 billion cash deal. The acquisition, by far the largest in Microsoft’s history, unites two companies in different businesses: one a huge developer of software tools, the other … Continue reading

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Ghosts in the Machine

Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading

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When Worlds Collide!

Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading

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VC Investments

There is never a shortage of new ideas and the entrepreneurs behind them, but the number who secure investment does vary. In the first quarter of 2016 it was particularly difficult for entrepreneurs. Fewer startups received first-time funding and those … Continue reading

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Twitter the House that Jack Built

The last 12 months have been brutal for Twitter. Questions are being asked about the company’s growth and profit potential, Twitter shares have fallen by more than 60 percent in the past 12 months, removing $20 billion from the company’s … Continue reading

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Poor Crisis Management Rapidly Undermines Brand Values

As the University of British Columbia stumbles from crisis to crisis, UBC officials have tried in vain to put a brave face on their problems ranging from sexual assaults to faculty mutiny. While it is completely understandable that one of … Continue reading

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The Rise Fall and Rise Again of the Sharapova Brand

The Rise Maria Yuryevna Sharapova is a Russian professional tennis player, Sharapova’s tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings. In March 2006, Forbes magazine listed her as … Continue reading

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What is Digital Marketing and How is this Affecting Our Future?

This was the question posed at the recent CIM digital marketing summit. In October 2015 the Chartered Institute of marketing held its third digital summit in London at The British Museum, London. The keynote speakers explored digital transformation, the current … Continue reading

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It’s an ill wind that blows nobody any good.

The Iran nuclear deal framework was a preliminary framework agreement reached between the Islamic Republic of Iran and a group of world powers: the P5+1 (the permanent members of the United Nations Security Council–the United States, the United Kingdom, Russia, … Continue reading

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