Tag Archives: adrian g stewart

How to Fly a Horse – Kevin Ashton

Posted on February 21, 2015 by adriangstewart

How to Fly a Horse  – a first book from the man who coined the phrase –  The Internet of Things…. In How to Fly a Horse, Kevin Ashton tells stories about great inventors to illustrate that creating is not … Continue reading →

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Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Posted on February 14, 2015 by adriangstewart

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading →

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People Buy from People

Posted on February 10, 2015 by adriangstewart

People buy from people – this advice was given to me a long time ago when I was starting out as an IBM mainframe salesperson.  It has stood the test of time and in today’s digital age it is still … Continue reading →

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Employees Will Help Build The Brand…If You Create the Right Environment.

Posted on January 25, 2015 by adriangstewart

Many employees have contact with customers either through formal customer touch points as part of their roles and responsibilities or via social media or any number of other informal settings. The attitudes and behaviors of employees are at the core … Continue reading →

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Pottermore???

Posted on June 23, 2011 by adriangstewart

Just as we all thought we had seen the last of Harry Potter, Hogwarts and the wizarding world created by J.K Rowling it appears she may have one more rabbit in the hat. A website has been created (pottermore.com) with … Continue reading →

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How Marketable is Rory McIlroy?

Posted on June 22, 2011 by adriangstewart

After Rory McIlroy’s collapse at the Masters 2 months ago some people doubted whether such a young man would be able to rebound….ever! How he proved them wrong, with a record breaking performance in last weekend’s US Open those that … Continue reading →

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‘Biking While Sexy’ …. Guilty or Innocent?

Posted on June 21, 2011 by adriangstewart

Recently it was claimed by a Dutch woman that she was stopped by a police officer for cycling while wearing a short skirt and was then threatening with a ticket for distracting motorists. After a short social media frenzy it turned out … Continue reading →

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Lean Marketing

Posted on June 17, 2011 by adriangstewart

One of the many challenges that all startups face is deciding how much to spend on marketing when cash flow is already tight. The good news is that it is possible to conduct an effective marketing campaign on a tight budget as … Continue reading →

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Using Facebook to Reach your Audience

Posted on June 15, 2011 by adriangstewart

Here are three simple yet effective ways to reach potential customers using Facebook. Direct Targeting –  Say you are selling, motorcycles, you can simply connect directly to 885,000 people on Facebook who ‘like’ motorcycles. While this is somewhat obvious and simple it is … Continue reading →

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Are Groupon and SocialLiving Spending Too Much on Marketing?

Posted on June 6, 2011 by adriangstewart

In the last year Groupon and SocialLiving have made a big splash in the business and social media world with a new type of marketing. Basically they offer a social way to take advantage of group discounts. As with all products there … Continue reading →

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