How to Fly a Horse – Kevin Ashton

How to Fly a Horse  – a first book from the man who coined the phrase –  The Internet of Things….

In How to Fly a Horse, Kevin Ashton tells stories about great inventors to illustrate that creating is not magic, but instead it is a step-by-step process of identifying and solving problems. The creative process takes time, work, and tenacity. In each chapter Ashton tells the story of a different person and draws conclusions using science, history and philosophy. Ashton exhorts the reader to use his or her own creative abilities to help make the world a better place. He does not merely describe the actions of others; he calls upon us all to take actions of our own.

HowTo Fly a Horse

How to Fly a Horse does more than just describe the creative process—it provides insights into human behavior and seeks to inspire and motivate us to be ever more creative.

In this short video Ashton gives you an insight to this, his first book.

Adrian G Stewart

Adrian G Stewart






Adrian G Stewart


About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.
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