Author Archives: adriangstewart

About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.

What is Digital Marketing and How is this Affecting Our Future?

Posted on November 5, 2015 by adriangstewart

This was the question posed at the recent CIM digital marketing summit. In October 2015 the Chartered Institute of marketing held its third digital summit in London at The British Museum, London. The keynote speakers explored digital transformation, the current … Continue reading →

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Nudge: Improving Decisions about Health, Wealth, and Happiness

Posted on October 24, 2015 by adriangstewart

I have just read the Nudge by Richard Thaler and Cass Sunstein. Behavioral economics, is a new area of research combining economics and psychology and has repeatedly documented how our apparently free choices are affected by the way options are … Continue reading →

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Open All Hours

Posted on August 16, 2015 by adriangstewart

After graduating I joined IBM as a mainframe salesman – The IBM employee handbook stated that we all had “a job for life”, and we were looking forward to it. The internet and mobile phones were yet to be invented, when … Continue reading →

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It’s an ill wind that blows nobody any good.

Posted on July 16, 2015 by adriangstewart

The Iran nuclear deal framework was a preliminary framework agreement reached between the Islamic Republic of Iran and a group of world powers: the P5+1 (the permanent members of the United Nations Security Council–the United States, the United Kingdom, Russia, … Continue reading →

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Censors or Custodians of the Comments?

Posted on June 19, 2015 by adriangstewart

The debate about comment sections on web sites can be as divisive as the comments themselves. Recently The Verge and The Daily Dot closed their comments sections because they’ve become too hard to manage. Moderating comments is a significant task … Continue reading →

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Electric Vehicles – has the consumer love affair grown old?

Posted on May 16, 2015 by adriangstewart

In the USA the electric vehicle press is dominated by upbeat stories around EV ownership and the joys of gas (petrol) free driving.  This however is no longer the full story… Recent research shows that of those EV owners who … Continue reading →

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Ex Machina – the movie.

Posted on May 2, 2015 by adriangstewart

Battlestar Galactia  introduced us to Cylons – artificial beings created by man and determined to destroy man.         Ex Machina contemplates advanced machines that speak, move, think and feel. The prototype aptly named Ava has been developed … Continue reading →

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Video Killed the Radio Star (and maybe one day the TV Star).

Posted on April 25, 2015 by adriangstewart

When the  Buggles sang that Video Killed the Radio Star….what better choice could there have been for the first ever music video to appear on MTV. Fast Forward 36 years! According to Neilsen the average American is still watching plenty … Continue reading →

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How to Fly a Horse – Kevin Ashton

Posted on February 21, 2015 by adriangstewart

How to Fly a Horse  – a first book from the man who coined the phrase –  The Internet of Things…. In How to Fly a Horse, Kevin Ashton tells stories about great inventors to illustrate that creating is not … Continue reading →

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Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Posted on February 14, 2015 by adriangstewart

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading →

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