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Tag Archives: adrian g stewart
Donald Trump and Twitter
Donald Trump’s Twitter account @realDonaldTrump hasn’t always been the powerful communications channel it has become. In the month since the election, Mr. Trump has taken to Twitter to lambast what he sees as unfavorable media coverage, rail against corporations who … Continue reading
Posted in Consumer Behaviour, Social Media
Tagged adrian g stewart, Donald Trump, Twitter
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12 Days of Christmas Gifts Up Less Than 1% This Year!
The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading
Posted in Advertising, Cultural Differences, Promotion
Tagged adrian g stewart, Marketing, Viral Marketing
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Positive Press Coverage is Critical to Start-Up Funding
Successful start-ups get funded when VCs are excited about the opportunity, and when the partner leading your investment has checked-off all the key risk factors associated with your future. Getting those boxes successfully checked requires meticulous preparation. Part of that … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart, Marketing
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Personalisation
Events can be recorded as data. Data when placed in context becomes information. Information improves the UX (user experience). Big data therefore holds the promise of experiences personalized to the customer’s individual preferences; but how many times have you tried … Continue reading
Posted in Consumer Behaviour, Social Media, Technology, Uncategorized
Tagged adrian g stewart
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Personal Branding
Regardless of age, regardless of position, regardless of the occupation you happen to be in, all of us need to understand the importance of personal branding. A well-curated personal brand is an essential part of any entrepreneur or business leader’s … Continue reading
Posted in General, Social Media, Uncategorized
Tagged adrian g stewart
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PESO Paid Earned Shared Owned
This week we want to focus on how PR and communications can make a real contribution to the bottom line. Perhaps the most useful framework for how we at OOKII Company think about communications is the PESO (paid, earned, shared, … Continue reading
Posted in Social Media, Uncategorized
Tagged adrian g stewart
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Millennials Want an Adventure When They Travel
Tourism is worth around $7.2tn a year to the global economy. Adventure Travel is worth around $263bn globally and growing at a rapid pace. Adventure travel is defined by the U.S. based Adventure Travel Trade Association as any tourist activity … Continue reading
Posted in Consumer Behaviour, Strategy
Tagged adrian g stewart, Adventure Travel, Tourism
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The Good, The Bad and the Ugly !
In the Harris Poll’s 17th annual brand reputation report Amazon has reclaimed the top spot, which is the eighth consecutive year the on-line retailer has made it into the top ten. Not surprisingly Volkswagen fell to the bottom of the report. … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart, Amazon, Apple, Berkshire Hathaway, Google, Kellogg, Publix Super Markets, Samsung, Walt Disney
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Employees Will Help Build the Brand – If You Support Them.
Many employees have contact with customers either through formal customer touch points as part of their roles and responsibilities or via social media or any number of other informal settings. The attitudes and behaviors of employees are at the core … Continue reading
Posted in Public Relations
Tagged adrian g stewart
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A Wounded Man Should Look for a Man With Scars
Saturday, May 28, 2016 will be the 70th anniversary of the founding of Volkswagen – but for obvious reasons there will be something of a cloud hanging over that anniversary. Frankly, it’s a tragedy for all concerned, the company has … Continue reading
Posted in Media Relations, Public Relations
Tagged adrian g stewart, Volkswagen
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