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Tag Archives: adrian g stewart
OOKII Company Explains How to Survive and Thrive at CES 2018
Each year OOKII Company helps both new and established high tech companies generate outstanding media coverage for their products and brand at CES. This year we decided to share with you the challenges of CES and some of OOKII Company’s … Continue reading
Posted in General, Media Relations, Public Relations, Social Media
Tagged adrian g stewart, CES2018, OOKII Company
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What We Need To Understand About Generation Z
The difference between Millennials and Generation Z is important to understand in order to prepare your organization, adapt marketing strategy and refocus recruiting efforts to stay relevant for the future. The Generations The underlying belief is that generations share historical … Continue reading
Posted in Consumer Behaviour, General, Research, Uncategorized
Tagged adrian g stewart, Generation Z, OOKII, OOKII Company
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What PR challenge do Nike, IKEA, Porsche, Fjällräven, Adidas and Hoegaarden have in Common?
They all have brand names which are occasionally mispronounced and generally they don’t like it when that happens. Let’s see how knowledgeable you are…. NIKE: Should Nike rhyme with “like”? Apparently not! In 20114 Nike chairman Philip Knight confirmed the … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adidas, adrian g stewart, Fjall Raven, Hoegaarden, IKEA, Nike, Porsche
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Presentation to Make? Here Are 12 Questions That Will Help You Connect With Your Audience.
As Dale Carnegie once said, “There is no sweeter sound to any person’s ear than the sound of their own name…” Successful presentations connect with the audience and gain their attention. Here are 12 questions to help facilitate that process. … Continue reading
Posted in Consumer Behaviour, General
Tagged adrian g stewart, OOKII Company, Public Relations
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Being a Great Entrepreneur Doesn’t Mean You Will Be a Great CEO.
It is a truism of the movie industry that every model wants to act, actors inevitably want to direct, and directors aspire to be producers. The restlessness that propels the players in Hollywood to abandon what they do well in … Continue reading
Posted in General, Strategy
Tagged adrian g stewart, CEO, Entrepreneur, OOKII Company
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The Main Reason Uber Needs to Restore Confidence in it’s Brand.
2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation. Uber CEO Travis Kalanick drew criticism for joining then President … Continue reading
Posted in Consumer Behaviour, Public Relations, Strategy
Tagged adrian g stewart, cultural differences, Marketing, Uber
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Crowdfunding – A Brief Look at 6 Platforms
Crowdfunding has transformed the process of raising money. 1 Kickstarter Kickstarter is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to “help bring creative projects … Continue reading
Posted in Consumer Behaviour, General
Tagged adrian g stewart, Crowdfunder, EquityNet, GoFund Me, Indiegogo, Kickstarter, Marketing, RocketHub
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Startups Who Want to do PR In-house
Want to take the DIY route to creating media coverage for your startup? Read on here is some quality advice and guidance to help you be successful. Be Honest Ask yourself honestly what are you doing that is truly newsworthy? The … Continue reading
Posted in Media Relations, Public Relations, Strategy
Tagged adrian g stewart, Public Relations, Startups
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Fake News and its Impact on Public Relations
As the adage goes, a lie races around the world in the time it takes the truth to put its shoes on. Shortly after the 2016 US Presidential election, America’s interest in “fake news” spiked. This was fueled in part … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adrian g stewart, cultural differences, Fake News, Public Relations
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Marketing Cannabis
The legal cannabis industry is expected to be a $50 billion industry by 2026, according to Bloomberg. That is nearly a 7 fold growth from where it is today. In the United States alone, it is believed that over 100 … Continue reading
Posted in Consumer Behaviour, General
Tagged adrian g stewart, Marketing, Marketing Cannabis
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