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Category Archives: Advertising
Formula E = Sustainable Racing?
In its own words, the FIA Formula E championship was created to “demonstrate the potential of sustainable mobility to help create a better, cleaner world.” In practical terms this means 100 percent renewable electricity, and tyres that last an entire … Continue reading
Posted in Advertising, Consumer Behaviour, Marketing, Media Relations, Promotion, Strategy
Tagged FormulaE, Sustainable
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Why We Race……..
Since the late 1800’s the engineers who designed and built self-powered vehicles have always sought to measure themselves against their competitors by racing against each other. Whether it was cars, motorcycles, boats, or planes, they wanted to race. Most of … Continue reading
Posted in Advertising, Consumer Behaviour, Marketing, Promotion, Public Relations
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12 Days of Christmas Gifts Up Less Than 1% This Year!
The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading
Posted in Advertising, Cultural Differences, Promotion
Tagged adrian g stewart, Marketing, Viral Marketing
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Top PR Dogs
Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading
Posted in Advertising, Media Relations, Promotion, Public Relations
Tagged Apple, Tesla
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Ad Blocking and the NYT
Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading
Posted in Advertising, Consumer Behaviour, General, Social Media, Strategy
Tagged NYT
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Quality is King
Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading
Posted in Advertising, Consumer Behaviour, Social Media, Strategy
Tagged Facebook
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Ad Blocking Wars
The recent past has been brutal for traditional publishers. Online publications were faster, cheaper (in many cases free), and they offered superior image quality and ultimately video. Tablets and smartphones have further changed the way we consume content and view … Continue reading
Video Killed the Radio Star (and maybe one day the TV Star).
When the Buggles sang that Video Killed the Radio Star….what better choice could there have been for the first ever music video to appear on MTV. Fast Forward 36 years! According to Neilsen the average American is still watching plenty … Continue reading
Posted in Advertising, Research
Tagged adrian g stewart, advertising, Netflix
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People Buy from People
People buy from people – this advice was given to me a long time ago when I was starting out as an IBM mainframe salesperson. It has stood the test of time and in today’s digital age it is still … Continue reading
BP – Ad Campaign to Express Remorse
According to people that should know BP has commissioned a series of ads as it starts the not insignificant task of reairing its tarnished image. Full page spreads have been booked in the press, as well as in magazines such as The … Continue reading
Posted in Advertising, Strategy
Tagged adrian g stewart, advertising, BP, Ogilvy
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