Tag Archives: Marketing

Crowdfunding – A Brief Look at 6 Platforms

Posted on April 16, 2017 by adriangstewart

Crowdfunding has transformed the process of raising money. 1 Kickstarter Kickstarter is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to “help bring creative projects … Continue reading →

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Marketing Cannabis

Posted on February 6, 2017 by adriangstewart

The legal cannabis industry is expected to be a $50 billion industry by 2026, according to Bloomberg. That is nearly a 7 fold growth from where it is today. In the United States alone, it is believed that over 100 … Continue reading →

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12 Days of Christmas Gifts Up Less Than 1% This Year!

Posted on December 14, 2016 by adriangstewart

The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some … Continue reading →

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Positive Press Coverage is Critical to Start-Up Funding

Posted on November 14, 2016 by adriangstewart

Successful start-ups get funded when VCs are excited about the opportunity, and when the partner leading your investment has checked-off all the key risk factors associated with your future. Getting those boxes successfully checked requires meticulous preparation. Part of that … Continue reading →

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It’s an ill wind that blows nobody any good.

Posted on July 16, 2015 by adriangstewart

The Iran nuclear deal framework was a preliminary framework agreement reached between the Islamic Republic of Iran and a group of world powers: the P5+1 (the permanent members of the United Nations Security Council–the United States, the United Kingdom, Russia, … Continue reading →

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Experiential marketing is often dismissed because of assumed cost and risk. Is it time to reset our assumptions?

Posted on February 14, 2015 by adriangstewart

Experiential marketing can be as simple as hosting an event that exposes your clients to your staff – the ones that clients don’t normally interact with. This is a highly effective way to convey values and enthusiasm and build deeper … Continue reading →

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People Buy from People

Posted on February 10, 2015 by adriangstewart

People buy from people – this advice was given to me a long time ago when I was starting out as an IBM mainframe salesperson.  It has stood the test of time and in today’s digital age it is still … Continue reading →

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How Marketable is Rory McIlroy?

Posted on June 22, 2011 by adriangstewart

After Rory McIlroy’s collapse at the Masters 2 months ago some people doubted whether such a young man would be able to rebound….ever! How he proved them wrong, with a record breaking performance in last weekend’s US Open those that … Continue reading →

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What do Zipcar and Living Social have in common?

Posted on April 14, 2011 by adriangstewart

Zipcar, trading on the Nasdaq under the ticker “ZIP,” gained 67%, opening at $30……….. If you haven’t heard, Zipcar is a car-sharing service that’s popular in cities like San Francisco and Boston for example. Zipcar members rent cars, located in convenient spots, they … Continue reading →

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+1

Posted on March 31, 2011 by adriangstewart

When we are confronted by a large array of alternatives we often rely on friends and family to help us make a choice. Now Google gives you that capability… a bit like Pre-Crime in the movie Minority Report with +1 … Continue reading →

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