Tag Archives: Facebook

Turning Employees into Social Media Advocates

Posted on January 30, 2019 by adriangstewart

Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading →

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News Feed v. Stories: Casts Uncertainty Over Facebook’s Future Performance

Posted on July 28, 2018 by adriangstewart

Facebook’s stock was down almost 20% at the time of posting this article on Thursday at 9am PST. This fall came after the company reported slightly disappointing results for the second quarter and issued a growth warning. FACEBOOK STOCK FALLS … Continue reading →

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Facebook Rules the Roost

Posted on July 10, 2016 by adriangstewart

Facebook Inc. is so much more than a social network  –   Basically Facebook Inc. owns four of the world’s largest social media and messaging services and is known to be developing its own search engine and is getting ready to … Continue reading →

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Quality is King

Posted on July 1, 2016 by adriangstewart

Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading →

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Smartphone All App’d Out?

Posted on June 19, 2016 by adriangstewart

Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading →

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Ghosts in the Machine

Posted on June 15, 2016 by adriangstewart

Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading →

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Lean Marketing

Posted on June 17, 2011 by adriangstewart

One of the many challenges that all startups face is deciding how much to spend on marketing when cash flow is already tight. The good news is that it is possible to conduct an effective marketing campaign on a tight budget as … Continue reading →

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Using Facebook to Reach your Audience

Posted on June 15, 2011 by adriangstewart

Here are three simple yet effective ways to reach potential customers using Facebook. Direct Targeting –  Say you are selling, motorcycles, you can simply connect directly to 885,000 people on Facebook who ‘like’ motorcycles. While this is somewhat obvious and simple it is … Continue reading →

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Facebook – Accused of Ill Intentions Towards Google

Posted on May 17, 2011 by adriangstewart

Facebook is suspected of hiring PR firm Burson-Marsteller to push negative stories about Google in the press, according to reports in the US. In particular questioning Google’s privacy policy. The story came to light when US blogger Christopher Seghoian published emails … Continue reading →

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Social by Design

Posted on April 13, 2011 by adriangstewart

Facebook Deals is becoming part of a natural evolution “social by design” brands are making to incorporate social and location -based media into their business models. Here in the US Facebook Deals is open to any brand that has a facebook … Continue reading →

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