Author Archives: adriangstewart

About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.

Kindle Adopt Advertising to Drop Price

Posted on April 11, 2011 by adriangstewart

I have nothing but admiration for Amazon and their management of the Kindle. Today saw the entry level price fall to a mouthwatering $114. The Catch: Customers to view ads in exchange for getting the lower price. The latest Kindle called Kindle … Continue reading →

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The Future of Advertising

Posted on April 8, 2011 by adriangstewart

Written by the Centre for Future Studies, the report predicts an advertising revolution taking place over the next 12 months. The CfFS report – commissioned by 3MGTG, a company specializing in digital advertising – preicts advertisements that adapt to our moods. Named ‘Gladverts’ by … Continue reading →

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AOL Project Devil – how good is it?

Posted on April 7, 2011 by adriangstewart

AOL has started rolling out its Project Devil. This new ad format improves the aesthetic quality and interactivity of advertising in ways that really do enhance the consumer experience. Project Devil offers a large creative canvas, divided into three panels, this allows advertisers … Continue reading →

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Should Twitter Drive Your Investment Portfolio?

Posted on April 6, 2011 by adriangstewart

Before getting into the main topic its worth reminding ourselves what happened in Q1 of 2011. The first quarter of 2011 has been a strong one for stocks which is something of a conundrum to my way of thinking. I mean … Continue reading →

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Navigating the Facebook Advertising System

Posted on April 5, 2011 by adriangstewart

Back in the good old days when Google announced AdWords and companies started advertising on search engines the marketing effort was focused very much on Intent. If I searched for Volkswagen on Google then serving up ads in the results for car dealerships … Continue reading →

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888 Gigabyte iPad2 !!

Posted on April 4, 2011 by adriangstewart

Paper replicas of Apple’s iPad 2 have sold out in Malaysia during a ceremony to honour the dead. During the Qing Ming Festival, Chinese communities pay tribute to their ancestors by burning fake money and symbols of luxury items. These normally include … Continue reading →

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April Fools Day in the World of Advertising

Posted on April 1, 2011 by adriangstewart

Increasingly today has become a day for brands to show off their confidence by running and ad or other campaign that demonstrates creativity and a sense of humour…of course. Here are some of my 2011 favourites. BMW have been doing … Continue reading →

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+1

Posted on March 31, 2011 by adriangstewart

When we are confronted by a large array of alternatives we often rely on friends and family to help us make a choice. Now Google gives you that capability… a bit like Pre-Crime in the movie Minority Report with +1 … Continue reading →

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Tesla – Noooooo

Posted on March 30, 2011 by adriangstewart

Well after my post yesterday on the underwhelming contribution of Tesla cars to the issue of climate change I didn’t imagine that I would be writing about Tesla again today. But I am…. Back in 2008 ‘Top Gear’ broadcast a … Continue reading →

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Tesla hits Ten Million

Posted on March 29, 2011 by adriangstewart

It sounded very impressive yesterday when I read that the cumulative distance driven by all the Tesla cars in the world have reached 10 million miles (16 million kilometers). However, I couldn’t help reaching for my calculator and cranking out a few … Continue reading →

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