Tag Archives: advertising

Video Killed the Radio Star (and maybe one day the TV Star).

Posted on April 25, 2015 by adriangstewart

When the  Buggles sang that Video Killed the Radio Star….what better choice could there have been for the first ever music video to appear on MTV. Fast Forward 36 years! According to Neilsen the average American is still watching plenty … Continue reading →

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Lean Marketing

Posted on June 17, 2011 by adriangstewart

One of the many challenges that all startups face is deciding how much to spend on marketing when cash flow is already tight. The good news is that it is possible to conduct an effective marketing campaign on a tight budget as … Continue reading →

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BP – Ad Campaign to Express Remorse

Posted on April 19, 2011 by adriangstewart

According to people that should know BP has commissioned a series of ads as it starts the not insignificant task of reairing its tarnished image. Full page spreads have been booked in the press, as well as in magazines such as The … Continue reading →

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Kindle Adopt Advertising to Drop Price

Posted on April 11, 2011 by adriangstewart

I have nothing but admiration for Amazon and their management of the Kindle. Today saw the entry level price fall to a mouthwatering $114. The Catch: Customers to view ads in exchange for getting the lower price. The latest Kindle called Kindle … Continue reading →

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AOL Project Devil – how good is it?

Posted on April 7, 2011 by adriangstewart

AOL has started rolling out its Project Devil. This new ad format improves the aesthetic quality and interactivity of advertising in ways that really do enhance the consumer experience. Project Devil offers a large creative canvas, divided into three panels, this allows advertisers … Continue reading →

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April Fools Day in the World of Advertising

Posted on April 1, 2011 by adriangstewart

Increasingly today has become a day for brands to show off their confidence by running and ad or other campaign that demonstrates creativity and a sense of humour…of course. Here are some of my 2011 favourites. BMW have been doing … Continue reading →

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Tesla hits Ten Million

Posted on March 29, 2011 by adriangstewart

It sounded very impressive yesterday when I read that the cumulative distance driven by all the Tesla cars in the world have reached 10 million miles (16 million kilometers). However, I couldn’t help reaching for my calculator and cranking out a few … Continue reading →

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