Author Archives: adriangstewart

About adriangstewart

Senior executive with expert knowledge of all aspects of strategic marketing and a track record of creating sustainable competitive advantage. International management and leadership experience in both B2B and B2C organizations. Specialties:Strategic marketing management including; new product development, product life cycle management, business relationship management, market segmentation, marketing information systems, e-commerce and social media marketing.

Smartphone All App’d Out?

Posted on June 19, 2016 by adriangstewart

Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading →

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LinkedIn – Falls to Microsoft

Posted on June 16, 2016 by adriangstewart

On Monday June 13th, Microsoft said that it would acquire LinkedIn in a $26.2 billion cash deal. The acquisition, by far the largest in Microsoft’s history, unites two companies in different businesses: one a huge developer of software tools, the other … Continue reading →

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Ghosts in the Machine

Posted on June 15, 2016 by adriangstewart

Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading →

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When Worlds Collide!

Posted on June 1, 2016 by adriangstewart

Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading →

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Twitter in Flux

Posted on May 18, 2016 by adriangstewart

Microblogging site Twitter is to stop counting photographs and links in its 140-character limit for tweets, according to a report from Bloomberg. This change could be made available within the next two weeks.Links currently take up to 23 characters of … Continue reading →

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PR and Public Health

Posted on May 15, 2016 by adriangstewart

The Flint water crisis is a drinking water contamination issue in Flint, Michigan, United States that started in April 2014. After Flint changed its water source from treated Detroit Water and Sewerage Department water to the Flint River its drinking … Continue reading →

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Stock Market is Unforgiving

Posted on May 4, 2016 by adriangstewart

This week will be the last busy week of the Q1 earnings season, with results from more than 130 S&P 500 companies set to be filed. By the end of this week, results from 88% of S&P 500 members will … Continue reading →

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Nike Founder Tells His Story

Posted on April 27, 2016 by adriangstewart

With an OOKII Company office in Portland, the home of Nike, it’s impossible not to take a deep interest in this fascinating story. In his memoir, Shoe Dog, which comes out tomorrow April 26th, 2016 Nike founder and CEO Phil Knight … Continue reading →

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VC Investments

Posted on April 23, 2016 by adriangstewart

There is never a shortage of new ideas and the entrepreneurs behind them, but the number who secure investment does vary. In the first quarter of 2016 it was particularly difficult for entrepreneurs. Fewer startups received first-time funding and those … Continue reading →

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Millennials Value Reputation

Posted on April 20, 2016 by adriangstewart

Fast growth companies are always hungry for talent. Millennials are a prime component of the workforce and they will represent fully 40% of the total workforce by 2020, companies need to understand what motivates Millennials if they are to recruit … Continue reading →

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