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Tag Archives: adrian g stewart
Generation Z – What Makes Them Different?
While talk over the last decade has largely focused on understanding the work habits and attitudes of Millennials, it’s already time for a new generation to become the focus of attention. Generation Z, the group born after the Millennials, is … Continue reading
Posted in Consumer Behaviour, Cultural Differences
Tagged adrian g stewart, Baby Boomers, Generation X, Generation Y, Generation Z, Marketing, Millennials
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Turning Employees into Social Media Advocates
Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Social Media, Strategy
Tagged adrian g stewart, cultural differences, Facebook, Instagram, Twitter, WhatsApp, YouTube
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Marketing Marijuana – and some of the weird rules
Because cannabis is becoming legal on a state by state basis the regulations around its marketing are equally fragmented. If you take the fragmented state by state approach and layer on an inclination by states to develop elaborate regulations, rules … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Marketing, Public Relations
Tagged adrian g stewart, Marketing, Public Relations
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Cannabis – Revenue Growth and Taxation
s part of our ongoing involvement in the legal cannabis marketplace this article is designed to help explain market developments to a wider audience. The legal cannabis industry experienced 37% growth in 2017 to reach $9.5 billion in consumer spending … Continue reading
Posted in Marketing, Research, Strategy
Tagged adrian g stewart, Marketing
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What Can We Learn from Better Place?
Some of you will remember Better Place, for those who don’t here is a quick recap. Better Place was a venture-backed international company that developed and marketed battery-charging and battery-switching services for electric vehicles. The majority of its planning and … Continue reading
Posted in Consumer Behaviour, Cultural Differences, Strategy, Technology
Tagged adrian g stewart, Better Place, Israel, Marketing, OOKII Company, Renault
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News Feed v. Stories: Casts Uncertainty Over Facebook’s Future Performance
Facebook’s stock was down almost 20% at the time of posting this article on Thursday at 9am PST. This fall came after the company reported slightly disappointing results for the second quarter and issued a growth warning. FACEBOOK STOCK FALLS … Continue reading
Posted in Social Media, Strategy
Tagged adrian g stewart, Facebook, Marketing
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Building Your Value Proposition
A quality value proposition is clear, easy to understand, and communicates the specific experience a customer can expect. The proposition must explain how the product or brand is different and superior to alternatives which claim to solve the same problem. … Continue reading
Posted in Marketing, Strategy
Tagged adrian g stewart, Marketing
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How to Turn Good Content into a Great News Story.
As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading
Posted in Consumer Behaviour, Media Relations, Public Relations, Social Media
Tagged adrian g stewart, CES2019, Marketing, OOKII Company
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External Marketing Firms Offer the Best of Both Worlds
Successful marketing is vital for corporate success. Managing the marketing process in today’s digital world is complex and fraught with difficulties. Which is why large organizations increasingly turn to outside marketing firms for help. As McKinsey describes it; The teams … Continue reading
Posted in General, Marketing, Strategy
Tagged adrian g stewart, Marketing, Mobile Agency, OOKII Company, Public Relations
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GDPR Compliance Becomes Mandatory on May 25th. Are You Ready?
If you have customers in the European Union then you need to be fully aware of GDPR and prepared for its introduction later this year. General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, all companies including … Continue reading
Posted in General, Strategy, Technology
Tagged adrian g stewart, GDPR, General Data Protection Regulation, Marketing, OOKII Company
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