Presentation to Make? Here Are 12 Questions That Will Help You Connect With Your Audience.

As Dale Carnegie once said,  “There is no sweeter sound to any person’s ear than the sound of their own name…”

Successful presentations connect with the audience and gain their attention.  Here are 12 questions to help facilitate that process.

Dale Carnegie

  • What do they have in common? Is the audience made up of friends, colleagues, suppliers, customers or are they all strangers to each other? Think about what defines them – are they millennials, did they all go to college, and do they have shared problems or ambitions? More of which later.
  • Why have they come to listen to you today? What are they hoping to take away from your talk/presentation? What’s in it for them?
  • Why were you invited to talk? There must be something about you, and your expertise that the organizers feel will be of interest to the audience? What is that quality? Resist the temptation to try and be someone you are not, audiences will already have expectations about who you are.
  • What problems do members of your audience have in common? Understanding a common problem and offering a solution is one of the most powerful ways to connect with any audience. They will be expecting to hear a new perspective on a shared problem. They will want to hear something new, something that gives them an advantage.
  • Opportunities go hand in hand with problem-solving. What opportunities do the members of your audience have in common? Stimulate their imagination, outline what needs to be done, and finally give them the confidence to take action after the presentation.
  • How does your audience naturally communicate? What cultural differences might exist within the audience? Do they have industry specific terminology and jargon that they use? The reason for asking yourself these questions is so that you can effectively communicate with your audience.
  • Talk in a way that is familiar to your audience. While remaining authentic – trying out a Scottish accent when you give your presentation in Edinburgh could be a bad idea, unless it’s humorous.
  • Is there a role for humor in your presentation? There are some events, cultures, and topics where humor would be inappropriate. Very few people can tell a funny story to a large audience and get a reaction. Self-deprecating humor can endear you to an audience, however, use it sparingly or it will raise doubts about your credibility.
  • How long do you need to talk for to effectively communicate your key messages? You may have been given a fixed time slot and have little or no flexibility. There are no absolute answers to this question – it’s a matter of how much time do you need. Too long and the audience will lose their focus, and their attention will drift. Too short and they will leave not understanding the points that you were trying to communicate.
  • Will you need visual aids? If you are thinking about typing bullet points onto PowerPoint slides – don’t waste your time. Put that same energy into a few graphic style visuals which support the points you are making. In this age of CGI, AR and VR peoples audio visual expectations are sky high.
  • How should you speak? Become thoroughly familiar with any sound equipment ahead of your talk and if there is any possibility of a rehearsal then take it. Make sure you convey the enthusiasm and passion that you genuinely feel for your chosen topic.
  • Should you make eye contact? Definitely. Look directly at your audience and shift your focus around the audience as you talk. Your goal is to make everyone feel like you are talking directly to them. Establishing this personal connection is essential for you and your audience.
  • Should I write a script? If your presentation will be simultaneously translated into other languages, then a script is appreciated, especially if there is technical content. In any case, always create a structure and do list out your bullet points.

This list of questions is by no means definitive, and you can fine tune it over time to suit your style and the occasion.

Bottom line, do your preparation and gain a thorough understanding of your audience. Who are they? What do they have in common? What do they want from your talk?

First published by Adrian G Stewart at OOKII.Company

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Being a Great Entrepreneur Doesn’t Mean You Will Be a Great CEO.

It is a truism of the movie industry that every model wants to act, actors inevitably want to direct, and directors aspire to be producers. The restlessness that propels the players in Hollywood to abandon what they do well in favor of doing something different seems at times also to affect entrepreneurs who imagine they will automatically make great CEOs.

The cold hard truth is that many entrepreneurs simply do not have the skills nor the mindset to become CEO of the organization they created.

Unfortunately, it is this one error of judgement that brings about the demise of more businesses than any other. And the demise doesn’t always happen quickly, it can drag on over years as the organization burns through millions of investment dollars.

What defines an entrepreneur? An entrepreneur is the person who bootstraps the business. This is the person who puts it all on the line to make their vision a reality. A good number of entrepreneurs have the charisma and passion to attract external investment. They are the rainmakers who sign up the first customers and give great interviews to the journalists, who in turn profile them and their achievements in the myriad business and trade publications. They are the rockstars of the startup community.

What entrepreneurs don’t understand is their new role and responsibilities as the CEO. The CEO defines and lives the corporate culture. A good CEO builds a team around themselves of successful players, people who are outstanding in their own field.

In companies where the entrepreneur/founder has failed to successfully transition to the role of CEO you might expect that the board of directors would see this and force the necessary changes. This however is not always the case. Where the CEO was also the company founder and/or majority stockholder and owner, the Board of Directors act largely an advisory role and even when they are also investors in the organization they can still find themselves in a position where they are unable to bring about the change that is needed.

Travis Kalanick

What exactly does a Chief Executive do that eludes many entrepreneurs? Here are six key areas and this is by no means an exhaustive list.

  • Create, articulate and implement the organization’s vision, mission and values.
  • Lead the management team particularly when the going gets tough. Only being visible to share good news is not even half the job.
  • Using the skills and experience of the board to maximum advantage.
  • Defining with the senior management team the critical success factors. What do you absolutely have to get right in order for the organization to succeed?
  • Maintaining an awareness of the competitive landscape, spotting opportunities for expansion, anticipating new industry developments that might disrupt the existing business model under which you are operating.
  • Taking a leadership role in CSR activities where you are visible to employees together with their family and friends. Making employees proud of the company they work for and appreciated in the community is incredibly powerful.

This list hopefully illustrates the point but it isn’t the full story. Perhaps a better way to express that is to say, it’s about being the CEO not just doing the tasks of a CEO.

There are of course some exceptions who prove the rule. Entrepreneurs who make the successful transition to CEO quite often built up their skills and in-depth experience in the corporate world before ever becoming an entrepreneur and creating their own business.

What to do?

If you are an entrepreneur aspiring to becoming CEO find yourself a professional coach who can help you make the transition to the role of CEO or help you transition to a new role and bring in a proven CEO to lead the organization you created.  If you are looking to become part of a startup, lookout for the warning signs, it can be a long hard road working with a CEO who is out of his/her depth.

First published by Adrian G Stewart at OOKII.Company

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The Main Reason Uber Needs to Restore Confidence in it’s Brand.

2017 has been a major PR challenge for Uber the world’s most valuable start up. As a quick reminder here are the main events that have adversely affected Uber’s reputation.

  • Uber CEO Travis Kalanick drew criticism for joining then President Trump’s economic advisory board.
  • #deleteUBER started trending on Twitter after the company appeared to disrupt a taxi strike in protest of President Trump’s attempted travel ban
  • Uber also faced widespread criticism for having a culture that tolerated sexual harassment.
  • Most recently Uber was sued for allegedly stealing trade secrets from Google’s self-driving vehicle arm Waymo.

Uber's reputation takes a hit

 

While only 4% of customers moved away from Uber as a result of these events many more customers started to harbor doubts about the organizations integrity and trustworthiness. As Uber prepares to introduce autonomous vehicles these qualities become critical for success. If Uber isn’t trusted as a brand, how likely are customers to entrust their safety to an Uber autonomous vehicle? According to consulting firm cg42, all those negative headlines did leave a mark on Uber’s reputation. As the chart above shows, the percentage of Uber customers with a negative perception climbed from 9 to 27 percent in response to the news events. “You have 81 percent of their users aware of the news. That means people are paying attention, and that means trust is eroding,” said Stephen Beck, founder and managing partner at cg42.

While the short term impact has been negligible there is some serious reputational damage that will need to be repaired over the coming months.

First published by Adrian G Stewart at OOKII.Company

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Crowdfunding – A Brief Look at 6 Platforms

Crowdfunding has transformed the process of raising money.

1 Kickstarter

Kickstarter is an American public-benefit corporation based in Brooklyn, New York, that maintains a global crowdfunding platform focused on creativity. The company’s stated mission is to “help bring creative projects to life”. In the world of crowdfunding, Kickstarter the tried and tested solution The idea is that those seeking funding give “investors” perks, such as products, T-shirts, or unique experiences, based on their level of investment.

Best Suited To: Kickstarter projects tend to be creative in nature, with projects raising money for items such as a bicycle made from bamboo. Projects for other categories such as food and technology do appear, but majority of projects are related to music, art, crafts, and design.

Don’t Forget: Kickstarter only funds projects, meaning you must have a deliverable, like a tool or a gadget, nothing as nebulous as “hiking in Peru.” And no charitable fund raising.

Small Print: Kickstarter adopts the winner takes all approach. If you don’t raise 100 percent of the goal you set, you get none of it. Kickstarter takes 5 percent of the amount raised, and the payment processor takes another 3 to 5 percent.

Kickstarter has reportedly received more than $1.9 billion in pledges from 9.4 million backers to fund 257,000 creative projects, such as films, music, stage shows, comics, journalism, video games, technology and food-related projects.

2 GoFundMe

GoFundMe is a crowdfunding platform that allows people in some but not all countries to raise money for events ranging from life events such as celebrations and graduations to challenging circumstances like accidents and illnesses. The company is based in San Diego, California.

That said there is a business component to GoFundMe.

Best Suited To: GoFundMe is ideal for local businesses trying to rally a community to help them launch or grow.

Don’t Forget: GoFundMe allows users to create their own website to their fundraising cause, the amount they hope to raise, and upload photos or video. Users share their project with friends, family and anyone else via through integrated social media and email.

Small Print: GoFundMe generates revenue by automatically deducting a 5% fee from each donation users receive. If the user receives no donations, then no charge is made. In addition to the 5% that GoFundMe deducts from each transaction, WePay collects 2.9% and $0.30 from each GoFundMe transaction.

GoFundMe is unique to crowdfunding in that they are not an incentive-based crowdfunding website. Although they do allow projects that are meant to fund other projects for musicians, inventors, and similar causes. The business model is set up to allow for donations to personal causes and life events such as medical bills.

Leanne Brown - raised funds in 2014 to write a cookbook.

Leanne Brown – raised funds in 2014 to write a cookbook.

3 EquityNet

EquityNet is a U.S.-based business crowdfunding platform for startups and mature businesses to raise equity capital from accredited investors. Founded in 2005, the company is headquartered in New York.While Kickstarter and GoFundMe appeal mainly to consumers looking to finance small businesses, EquityNet is focused on investors.

Best Suited For: EquityNet is focused on commercial enterprises. Its target sectors include health care, industrial & manufacturing, biotechnology, and computer hardware and software, among others.

Don’t Forget: EquityNet is not a registered broker-dealer and thus is not involved in the transfer of funds.

Small Print: Unlike other crowdfunding sites, EquityNet doesn’t charge a fee for raising funds. It operates as a subscription service. Some services are free, while others are bundled into the $109-per-month plan.

EquityNet provides access to thousands of investors and has helped entrepreneurs across North America raise more than $240 million in equity, debt, and royalty-based capital

4 Indiegogo

Indiegogo, is an international crowdfunding website headquartered in San Francisco, California. The site is one of the first sites to offer crowd funding. Indiegogo allows people to solicit funds for an idea, charity, or start-up business. The site runs on a rewards-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equity stake in the company.

Best Suited To: Indiegogo is a pretty diverse crowdfunding site, with no specific sector focus.

Don’t Forget: Indiegogo does not use the “all or nothing” requirement, but it does charge a higher fee if you don’t reach your fund raising goal.

Small Print: Indiegogo offers both fixed and flexible funding. The fee for either is 4 percent, but if you don’t hit your funding goal with a flexible funding campaign, the fee is 9 percent. There’s no fee for a fixed funding campaign if you don’t hit your funding goal.This charge is in addition to credit card and PayPal charges that range from 3.5% to 9%.

Following changes in Security and Exchange Commission rules earlier in 2016, Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in November 2016, allowing unaccredited investors to participate with equity stakes

Leanne Brown - wrote her crowd funded cook book

Leanne Brown – wrote and published her crowd funded cook book

5 RocketHub

RocketHub is an online crowdfunding platform. Very popular with musicians, entrepreneurs, scientists, game developers and fashion designers. RocketHub is considered one of America’s largest crowdfunding platforms.

Best Suited To: RocketHub is ideal for projects related to; art, business, science, and social issues.

Small Print: If the selected funding target is not reached by the deadline, the project leader is still able to keep the collected funds. RocketHub charges 4% of funds collected, plus 4% payment processing fees, if the project is fully funded, and 8% plus 4% payment processing fees if the project does not reach its goal.

RocketHub engaged in an innovative partnership with marketing agency Wieden+Kennedy and Chrysler’s Dodge Dart in 2013 allowing users to crowdfund the purchase of a car by asking friend sand family to buy certain parts, such as wheels.

6 Crowdfunder

Crowdfunder is a Los Angeles-based equity crowdfunding platform that connects entrepreneurs to investors onlineCrowdfunder aims to provide investors with the chance to get in on investment opportunities that have typically been exclusive to Silicon Valley venture capitalists or industry insiders. In addition to connecting entrepreneurs with investors, the site also offers a lot of resources to help investors raise money.

Best Suited To: Because Crowdfunder attracts accredited investors, the fundraising goals tend to be higher. Organizations in industries like high-technology and health care can raise hundreds of thousands or even millions of dollars. It’s also a cool place to find innovative ideas like a notary service that can be conducted via online video.

Small Print: You pay no fee to get your funding, but you do have to pay a monthly subscription service fee.

Since 2011, Crowdfunder has funded 58 deals, averaging $1.8 million apiece. The majority of those are tech startups, but others are social enterprises and small businesses. To date, $100 million in investment deal flow has come through Crowdfunder.

First published by Adrian G Stewart at OOKII.Company

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Startups Who Want to do PR In-house

Want to take the DIY route to creating media coverage for your startup? Read on here is some quality advice and guidance to help you be successful.

Be Honest

Ask yourself honestly what are you doing that is truly newsworthy?

The truth is, many startups simply aren’t newsworthy, partly because very few startups are truly unique or they are solving a problem in a way that simply isn’t compelling. If at the back of your mind this sounds like it might be you, then you may need to make fundamental changes to your offering before doing anything else. However, if you feel your startup is unique in some meaningful way and worthy of coverage, think about your approach to a journalist. You need an angle. It could be the launch of a new product, a high-profile hire, analysis of some original data from research that you commissioned.

Keep It Simple

Using words of one syllable and in one sentence explain what is your raison d’être? Anyone has to be able to read this statement and know with a high degree of certainty exactly what it is that you do. Try to avoid jargon if at all possible, what is familiar to you will not be to those people outside your industry.

Here are some examples to get you thinking.

  • Merck – To preserve and improve human life.
  • Walt Disney – To make people happy.
  • McKinsey – To help leading corporations and governments be more successful.
  • Marriott – To make people away from home feel they are among friends and are really wanted.
  • Nike – To experience the emotion of competition, winning, and crushing competitors.
  • Boeing – To push the leading edge of aviation, taking on huge challenges and doing what others cannot do.

Journalists receive a large volume of unsolicited pitches every single day. What this means is that you have – at best – two or three sentences to convey what is newsworthy about your pitch. The two words that always come to mind for me at this point are relevant and relative. Is your story relevant to this journalist and relative to everything else going on today is it newsworthy?

Relativity is outside your control on any given day – I was involved with the launch of a US company into the UK market. The launch date was Tuesday, September 11th, 2001.

Popular startup keywords

 

Your Target Audience

You need to decide who you are trying to reach with your message and therefore, which publications might be interested in covering your startup. Once you know the publications your audience reads you can dig around and find the journalist most likely to be interested in your story – assuming you don’t already know who that would be.

Over time you need to know who the key journalists, bloggers and opinion leaders are in your space then you need to build relationships with them. Read their articles and send an email or comment on social media if you definitely liked something they wrote. Be available to give them quotations when they are writing an article about other companies, an industry issue or even one of your competitors.

Studies show that about 80% of journalists want to receive initial pitches via email. Not via social media, the telephone or contact page. So start with an email.

Avoid the spray and pray approach. MailChimp is an awesome tool but taking the extra time to craft custom emails for journalists who have an interest in covering your story is going to be much more productive in the long run. However, writing a beautifully crafted letter to the defense correspondent at the New York Times, about your latest $500 drone, will not generate the result you were hoping for and could even tarnish your reputation.

The Press Release

You can push out a press release over the wire services and these will be picked up by robots and the releases will show up if anyone does an internet search on your company or the topic of the press release. If this has value for you then it’s something to consider.

If your company has solved the challenge of nuclear fusion then a press release is definitely in order.

Make sure the quality of what you send is as high as possible. That starts with spelling, grammar and sentence construction. But also includes getting journalists names and areas of special interest correct.

If you need to create content in a foreign language and/or approach foreign media outlets the chances are you will need to find help from professionals who understand the both cultural difference and the nuances of the foreign langue. This is not the time to use Google translate!

Supporting Evidence

Collateral. Supply high-quality images, video, samples, info-graphics or whatever else is appropriate. In the automotive world, product launch packages that go to the automotive journalists can be very elaborate. Find out what is expected and appropriate in the space you are trying to break into.

Whenever possible have product images shot professionally – it’s a subtle difference at times but the visual impact can immediately raise your credibility. At product launches journalists will shoot their own images and video – but they will still appreciate professional images to use with their article.

PR Jargon

A key term to know is “embargo.” An embargo is when you request that the information or news provided by the source (in this case you) will not be published until a certain date and time.”  Reputable publications will honor embargoes.  But embargoes have been broken sometimes by accident and sometimes intentionally.

An embargo is particularly useful if you feel that reporters will need extra time to research and accurately report the news. The embargo gives journalists time to interview sources at your company, clarify key points and create a tailored story.

Follow Up

Follow up. If a journalist runs an article as a result of your efforts take the time to thank them. Keep it simple and don’t send gifts. In the world of haute couture, it is common to send flowers to fashion editors and key journalists but that is probably not your world. If you want to send a journalist some swag do so when there is no story on the table.  If your story really is a “news bombshell” then you will need to use a media monitoring service to make sure you track and analyze all the coverage you receive.

Finally, if all this sounds daunting then you can hire an agency to do all of the above on your behalf. Selecting a suitable agency is a whole different blog post for another day.

First published by Adrian G Stewart at OOKII.Company

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Fake News and its Impact on Public Relations

As the adage goes, a lie races around the world in the time it takes the truth to put its shoes on.

Shortly after the 2016 US Presidential election, America’s interest in “fake news” spiked. This was fueled in part because some people believed fake news may have influenced the election in some way. People are deeply concerned about fake news, and the news media has generated a good deal of coverage about this topic.

The number of news stories about fake news.

The number of news stories about fake news.

One of the core activities of Public Relations is to obtain coverage for brands in the media. Media coverage has always had value because the public trusted what they read as independent third-party endorsement from the media. However, in the USA trust in the media is waning. What happens to the value of PR when our brands, our clients might find themselves under attack by a news story which has no basis in truth.

According to polling company Gallup, Americans’ trust in mass media has dropped to a new low in 2016, with only 32 percent of U.S. adults expressing at least a fair amount of confidence in the mainstream media to deliver an unbiased chronicle of current affairs. Not surprisingly the Gallup reports that the level of trust in the media varies considerably depending on political inclinations. In the USA Republicans have traditionally viewed the mainstream media more critically than Democrats, the divergence in how both groups assess the press has never been greater. Just 14 percent of Republicans expressed their trust in the media prior to Donald Trump’s election in November while 50 percent of Democrats felt the media was reporting fairly and accurately. Following Trump’s repeated attacks against the “failing” and “dishonest” press, it can only be assumed that the level of trust among his supporters has fallen even further since the poll was conducted in September 2016.

Trust in Mass Media

Trust in Mass Media

What can we do about it? At OOKII we devote time and effort to promote real news. We must be honest with not only ourselves, but also our stakeholders, and our clients. As consumers of news, we must support the legitimate news outlets which we want to see survive this storm and ultimately thrive.

 

 

First published by Adrian G Stewart at OOKII.Company

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Marketing Cannabis

The legal cannabis industry is expected to be a $50 billion industry by 2026, according to Bloomberg. That is nearly a 7 fold growth from where it is today. In the United States alone, it is believed that over 100 million Americans have tried cannabis, with 25 million Americans having used it within the past year. Investment in the US cannabis industry has boomed over the past few years with 2015 hitting a high of over $220 million in equity financing to private companies. The uptick in funding corresponds to the loosening of cannabis restrictions. The number of verticals being funded within the cannabis sector, including e-commerce, healthcare, and information service solutions, has also increased as cannabis startups have arrived to solve problems in the cannabis supply chain. What are the challenges of marketing marijuana?

Marketing Marijuana Cannabis Bud

The majority of people with any industry knowledge are growers. Old hands in the industry talk of a 15 year learning curve for new growers. 5 years to understand how to grow high quality product, another 5 years to learn how to improve yield without compromising quality and a final 5 years to learn how to get operational costs down without compromising quality or yield. Established growers are passionate about what they do, the newcomers are in it to make a quick buck. Neither group has any real understanding of what it takes to create an integrated marketing strategy. In fact the majority of the cannabis industry lacks any clear marketing strategy.

As Michael Straumietis, CEO of fertilizer producer, Advanced Nutrients puts it. “You’ve got to remember, this is an industry of farmers, and they don’t have the business expertise the industry needs.”

Many “cannapreneurs” are smart enough to see that the super-normal margins which exist in parts of the market today are not sustainable and that prices will inevitably come down as more players enter the market. They know they need to build brand equity or risk being left in that part of the market which will become commoditized. As recreational cannabis becomes legal, a much larger and more diverse demographic can be targeted by the new cannabis brands.

Conducting research to understanding segmentation is fundamental to success. At this point the market is in transition from medical to medical and recreational, two very different segments that don’t easily dovetail together in terms of a single brand identity. Medical marijuana and cannabis derivatives are distinct segments. Each comes with its own purpose, products and potential consumers.

Retail recreational cannabis appeals to several different and evolving demographics, For example, one large group of new users are  late Baby Boomers and early Gen X (in their 50’s and 60’s) — predominantly empty nesters, they are interested in new modes of consumption such as edibles and are averse to smoking. At the same time new Gen X female consumers tend to be interested in not only edibles but also tinctures and beverages. This segment is also strongly predisposed to high quality organic products. Which immediately raises a marketing challenge – the cannabis industry can’t use the same organic label, which is familiar with consumers, as other crops can. This is because cannabis is not so much considered a plant as it is a drug. The label “organic” requires certification by the US Department of Agriculture, which is a federal agency. By the same token the use of trademarks to protect cannabis brands is blocked because of its classification under the federal Controlled Substances Act as a Schedule 1 drug. The United States Patent and Trademark Office (USPTO) is prohibited from recognizing cannabis-related trademarks.

Marketing Marijuana Medical Cannabis Dark Chocolate

Once the marketing strategy is defined then the design of logos, positioning statements, websites and product packaging can commence. However, there are more hurdles to overcome, legal cannabis is a highly regulated business category, just like alcohol and tobacco. But unlike those industries, cannabis is not legal at the federal level. Therefore there are no federal regulations – but there are very specific state regulations. Child safety is a primary concern wherever cannabis sales are regulated. For cannabis-infused edibles, San Francisco’s packaging rules include a “Keep Out of Reach of Children” warning, allergen warnings and opaque packaging materials that conceal the products from youngsters.

The cannabis industry must find truly qualified marketing advice from experienced and skilled companies. In such a new industry, where consumer segments are still undefined, it is tough finding experts with deep experience in both traditional marketing and new marketing channels – but we do exist.

First published by Adrian G Stewart at OOKII.Company

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Donald Trump and Twitter

Donald Trump’s Twitter account @realDonaldTrump hasn’t always been the powerful communications channel it has become. In the month since the election, Mr. Trump has taken to Twitter to lambast what he sees as unfavorable media coverage, rail against corporations who contemplate taking jobs offshore and defended his impromptu phone calls with foreign leaders.

Journalists and PR practitioners are trying to understand if there is any method in Trump’s Twitter madness.

For the first time, Twitter’s chief executive, Jack Dorsey, spoke out saying he has “complicated” feelings about Donald Trump’s use of the social media service.

Does President Elect Trump Use Twitter Too Much

Where it all began.

In May 2009, Trump, then a private businessman, sent his first tweet promoting a forthcoming appearance on the Late Show with David Letterman.

Then followed tweets about The Apprentice, his talk show appearances, family milestones and quotes from Donald Trump himself. The tweets directly from him were usually tagged “from Donald Trump,” but rarely veered into politics.

In the last six months of 2011, his Twitter output went from almost 150 tweets a year to more than 100 tweets a month. In 2016, he averaged 375 tweets a month through to the end of November.

Donald Trump's Twitter Followers Reach 18 Million

Trump formally announced his candidacy on June 16, 2015, with a campaign rally and speech at Trump Tower in New York City. Ahead of his announcement, he retweeted more than a dozen tweets celebrating the idea of a Trump run.

Donald Trump will continue to tweet as president, according to incoming White House press secretary Sean Spicer, who stated that Trump’s engagement with supporters via social media will be “a really exciting part of the job.”

In addition to his 18 million Twitter followers, Trump has about 39 million combined followers across Twitter, Facebook and Instagram, which, Spicer said, “allows him to add an element of a conversation that’s never occurred.”

Trump’s ongoing use of Twitter is going to be a political/social experiment on an unprecedented scale. Where it leads no one yet knows.

First published by Adrian G Stewart at OOKII.Company

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12 Days of Christmas Gifts Up Less Than 1% This Year!

The 2016 results are in and the price of True Love has increased only slightly since last year. The small price rise in the PNC Christmas Price Index® reflects slow economic growth and wage inflation caused an increase in some holiday entertainment options

PNC calculated the price tag for the Christmas Price Index at $34,363.49, just $232.50 or 0.7 percent more than last year’s cost and less than the government’s Consumer Price Index, which has increased 1.6 percent over the past 12 months

This is the 33rd year of PNC putting a price on this Christmas classic

The Twelve Days of Christmas: In most Western church traditions Christmas Day is the first day of Christmas and the twelve days are 25 December – 5 January.

“The Twelve Days of Christmas” song is a cumulative song with twelve verses, each verse describing a gift given by “My True Love” on one of the twelve days of Christmas.

The First Day of Christmas courtesy of PNC

  • First Day  – A Partridge in a Pear Tree.
  • Second Day  – Two Turtle Doves
  • Third Day  – Three French Hens
  • Fourth Day  – Four  Calling Birds
  • Fifth Days – Five Gold Rings
  • Sixth Day  – Six Geese a-Laying
  • Seventh Day  – Seven Swans a-Swimming
  • Eight Day  – Eight Maids a-Milking
  • Ninth Day  – Nine Ladies Dancing
  • Tenth Day  – Ten Lords a-Leaping
  • Eleventh Day – Eleven Pipers Piping
  • Twelfth Day  – Twelve Drummers Drumming

Since 1984, the cumulative costs of the items mentioned in the song have been used as a whimsical economic indicator. Assuming the gifts are repeated in full in each round of the song, then a total of 364 items are delivered by the twelfth day.

First published by Adrian G Stewart at OOKII.Company

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Positive Press Coverage is Critical to Start-Up Funding

Successful start-ups get funded when VCs are excited about the opportunity, and when the partner leading your investment has checked-off all the key risk factors associated with your future. Getting those boxes successfully checked requires meticulous preparation.

stepsto start-up success

Part of that preparation involves becoming desirable to the media and that requires more than a great product or service. Truth be told, no start-up has ever developed a product or service so unique it could actually sell itself. Believing your product or service is so innovative that the media will hunt you down for a story is a fantasy that simply isn’t going to happen.

Competition in the start-up space is fierce. Not only are there other early-stage start-ups desperately attempting to capture the attention of consumers and VCs — those start-ups are also battling with mature corporations who appear in the media every day.

Success requires the persuasion of the media, potential consumers and the inevitable skeptics. Voice, positioning, and differentiation are all part of an OOKII strategic public relations plan. Start-ups need PR support to make their brand more credible, to gain trust and to start building an emotional connection with future customers. To achieve this requires expert navigation, working with PR professionals who understand how start-ups and venture capitalists function can be your most certain route to success.

Start-up founders need to be industry experts, fully aware of their competition and totally convinced that their offering solves a customer problem in a superior manner. However, founders do not have the time to juggle the challenges of strategic public relations and create a winning PR strategy while managing their critical business operations. Which is where a focused agency like OOKII Company comes in, nothing excites OOKII more than getting to work with a motivated start-up team who share common goals and together we are mutually energized to achieve what some will say is the impossible.

First published by Adrian G Stewart at OOKII.Company

Adrian G Stewart

Adrian G Stewart

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