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Category Archives: Strategy
Startups Who Want to do PR In-house
Want to take the DIY route to creating media coverage for your startup? Read on here is some quality advice and guidance to help you be successful. Be Honest Ask yourself honestly what are you doing that is truly newsworthy? The … Continue reading
Posted in Media Relations, Public Relations, Strategy
Tagged adrian g stewart, Public Relations, Startups
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Millennials Want an Adventure When They Travel
Tourism is worth around $7.2tn a year to the global economy. Adventure Travel is worth around $263bn globally and growing at a rapid pace. Adventure travel is defined by the U.S. based Adventure Travel Trade Association as any tourist activity … Continue reading
Posted in Consumer Behaviour, Strategy
Tagged adrian g stewart, Adventure Travel, Tourism
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Crowdfunding
Crowdfunding has become a huge fundraising resource for many entrepreneurs – companies such as Kickstarter, Indiegogo, RocketHub, Razoo,Crowdrise and PledgeMusic, to name but a few, can help make your project funding dreams come true. Kickstarter has reportedly received more than $1.9 billion in … Continue reading
Posted in Social Media, Strategy, Technology
Tagged Crowdfunding, Crowdrise, Indiegogo, Kickstarter, PledgeMusic, Razoo, RocketHub
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Yahoo Falls to Verizon
Founded in a trailer by two Stanford grads. in 1994, and originally called “Jerry and David’s guide to the World Wide Web”, Yahoo failed to develop its search technology and failed to capitalize on the social media and mobile revolutions. … Continue reading
Ad Blocking and the NYT
Following on from our OOKII news post of June 23rd about how ad-blocking software is dramatically changing the web landscape http://bit.ly/28Ql9s0 The New York Times, like many online publishers, is fighting an ongoing war against ad blocking software, a phenomenon … Continue reading
Posted in Advertising, Consumer Behaviour, General, Social Media, Strategy
Tagged NYT
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Quality is King
Facebook is adjusting the algorithm which drives users News Feed to promote posts from friends and family members over posts from publishers. What are the implications? According to data released last year from the Pew Research Center, about 47 percent … Continue reading
Posted in Advertising, Consumer Behaviour, Social Media, Strategy
Tagged Facebook
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Smartphone All App’d Out?
Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading
LinkedIn – Falls to Microsoft
On Monday June 13th, Microsoft said that it would acquire LinkedIn in a $26.2 billion cash deal. The acquisition, by far the largest in Microsoft’s history, unites two companies in different businesses: one a huge developer of software tools, the other … Continue reading
Ghosts in the Machine
Facebook has roughly 1.5 billion users, according to the Digital Beyond, an online legacy planning company, tens of millions of those Facebook users are already dead. Often when people die, their friends turn their Facebook profiles into memorials, digital profiles … Continue reading
Posted in Consumer Behaviour, Public Relations, Strategy
Tagged Facebook
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When Worlds Collide!
Snapchat Inc. the startup famous for delivering social media content that self-deletes has recently raised more than $1.8 billion from an investment round that took more than 12 months to complete. Several new investors, including Sequoia Capital, Spark Capital, Meritech … Continue reading
Posted in Consumer Behaviour, Cultural Differences, General, Social Media, Strategy
Tagged Millennials, Snapchat
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