Category Archives: Strategy

Twitter the House that Jack Built

The last 12 months have been brutal for Twitter. Questions are being asked about the company’s growth and profit potential, Twitter shares have fallen by more than 60 percent in the past 12 months, removing $20 billion from the company’s … Continue reading

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Poor Crisis Management Rapidly Undermines Brand Values

As the University of British Columbia stumbles from crisis to crisis, UBC officials have tried in vain to put a brave face on their problems ranging from sexual assaults to faculty mutiny. While it is completely understandable that one of … Continue reading

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The Rise Fall and Rise Again of the Sharapova Brand

The Rise Maria Yuryevna Sharapova is a Russian professional tennis player, Sharapova’s tennis success and appearance have enabled her to secure commercial endorsements that greatly exceed the value of her tournament winnings. In March 2006, Forbes magazine listed her as … Continue reading

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What is Digital Marketing and How is this Affecting Our Future?

This was the question posed at the recent CIM digital marketing summit. In October 2015 the Chartered Institute of marketing held its third digital summit in London at The British Museum, London. The keynote speakers explored digital transformation, the current … Continue reading

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It’s an ill wind that blows nobody any good.

The Iran nuclear deal framework was a preliminary framework agreement reached between the Islamic Republic of Iran and a group of world powers: the P5+1 (the permanent members of the United Nations Security Council–the United States, the United Kingdom, Russia, … Continue reading

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How to Fly a Horse – Kevin Ashton

How to Fly a Horse  – a first book from the man who coined the phrase –  The Internet of Things…. In How to Fly a Horse, Kevin Ashton tells stories about great inventors to illustrate that creating is not … Continue reading

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Lean Marketing

One of the many challenges that all startups face is deciding how much to spend on marketing when cash flow is already tight. The good news is that it is possible to conduct an effective marketing campaign on a tight budget as … Continue reading

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Using Facebook to Reach your Audience

Here are three simple yet effective ways to reach potential customers using Facebook. Direct Targeting –  Say you are selling, motorcycles, you can simply connect directly to 885,000 people on Facebook who ‘like’ motorcycles. While this is somewhat obvious and simple it is … Continue reading

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Are Groupon and SocialLiving Spending Too Much on Marketing?

In the last year Groupon and SocialLiving have made a big splash in the business and social media world with a new type of marketing. Basically they offer a social way to take advantage of group discounts. As with all products there … Continue reading

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The Art of the Start

Last weekend I had to take a 12 hour drive and wanted to make the most of the journey so decided the time had come to sign up with Audible.com via Amazon and find a book that would keep my … Continue reading

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