Category Archives: Media Relations

Formula E = Sustainable Racing?

Posted on January 12, 2020 by adriangstewart

In its own words, the FIA Formula E championship was created to “demonstrate the potential of sustainable mobility to help create a better, cleaner world.” In practical terms this means 100 percent renewable electricity, and tyres that last an entire … Continue reading →

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How to Turn Good Content into a Great News Story.

Posted on April 18, 2018 by adriangstewart

As we all read or listen to the news we have all developed an ideal of what a good news story looks like. How then to take a product launch for example and make it news worthy? Well if you … Continue reading →

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OOKII Company Explains How to Survive and Thrive at CES 2018

Posted on December 15, 2017 by adriangstewart

Each year OOKII Company helps both new and established high tech companies generate outstanding media coverage for their products and brand at CES. This year we decided to share with you the challenges of CES and some of OOKII Company’s … Continue reading →

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Top Ten Tips from OOKII Company for a Successful News Release

Posted on October 12, 2017 by adriangstewart

Start with the End in Mind A news release needs to be newsworthy. Nobody is interested in “Dog bites man!”  but  “Man bites dog!” is a different story. How is your story relevant to the target audience? Relative to all … Continue reading →

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Startups Who Want to do PR In-house

Posted on March 16, 2017 by adriangstewart

Want to take the DIY route to creating media coverage for your startup? Read on here is some quality advice and guidance to help you be successful. Be Honest Ask yourself honestly what are you doing that is truly newsworthy? The … Continue reading →

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Positive Press Coverage is Critical to Start-Up Funding

Posted on November 14, 2016 by adriangstewart

Successful start-ups get funded when VCs are excited about the opportunity, and when the partner leading your investment has checked-off all the key risk factors associated with your future. Getting those boxes successfully checked requires meticulous preparation. Part of that … Continue reading →

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Don’t Panic – Plan.

Posted on August 14, 2016 by adriangstewart

The recent Emirates Airline accident is both a timely reminder that bad things happen to companies with exemplary records and a prime example of how to handle a crisis. Whether it’s a plane crash or a server crash there are … Continue reading →

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Virtual Reality

Posted on August 7, 2016 by adriangstewart

Why is virtual reality (VR) suddenly becoming a more relevant topic with PR agencies and their clients? Would a journalist prefer to see an image of a new product or virtually walk around it or even through it? It’s just … Continue reading →

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Top PR Dogs

Posted on July 16, 2016 by adriangstewart

Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading →

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PR and Public Health

Posted on May 15, 2016 by adriangstewart

The Flint water crisis is a drinking water contamination issue in Flint, Michigan, United States that started in April 2014. After Flint changed its water source from treated Detroit Water and Sewerage Department water to the Flint River its drinking … Continue reading →

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