Monthly Archives: April 2011

Tesla and the lame publicity stunt.

Posted on April 12, 2011 by adriangstewart

The more I discover about the legal case against Top Gear that has been brought by Tesla the more I suspect  that their goal is probably more about tapping into the 350 million people who watch Top Gear than anything else. … Continue reading →

Posted in Promotion | Tagged , , | Comments Off on Tesla and the lame publicity stunt.

Kindle Adopt Advertising to Drop Price

Posted on April 11, 2011 by adriangstewart

I have nothing but admiration for Amazon and their management of the Kindle. Today saw the entry level price fall to a mouthwatering $114. The Catch: Customers to view ads in exchange for getting the lower price. The latest Kindle called Kindle … Continue reading →

Posted in Advertising | Tagged , , , , , , | Comments Off on Kindle Adopt Advertising to Drop Price

The Future of Advertising

Posted on April 8, 2011 by adriangstewart

Written by the Centre for Future Studies, the report predicts an advertising revolution taking place over the next 12 months. The CfFS report – commissioned by 3MGTG, a company specializing in digital advertising – preicts advertisements that adapt to our moods. Named ‘Gladverts’ by … Continue reading →

Posted in Advertising, Technology | Tagged , | Comments Off on The Future of Advertising

AOL Project Devil – how good is it?

Posted on April 7, 2011 by adriangstewart

AOL has started rolling out its Project Devil. This new ad format improves the aesthetic quality and interactivity of advertising in ways that really do enhance the consumer experience. Project Devil offers a large creative canvas, divided into three panels, this allows advertisers … Continue reading →

Posted in Advertising, Promotion | Tagged , , , | Comments Off on AOL Project Devil – how good is it?

Should Twitter Drive Your Investment Portfolio?

Posted on April 6, 2011 by adriangstewart

Before getting into the main topic its worth reminding ourselves what happened in Q1 of 2011. The first quarter of 2011 has been a strong one for stocks which is something of a conundrum to my way of thinking. I mean … Continue reading →

Posted in General | Tagged , | Comments Off on Should Twitter Drive Your Investment Portfolio?

Navigating the Facebook Advertising System

Posted on April 5, 2011 by adriangstewart

Back in the good old days when Google announced AdWords and companies started advertising on search engines the marketing effort was focused very much on Intent. If I searched for Volkswagen on Google then serving up ads in the results for car dealerships … Continue reading →

Posted in Advertising | Tagged , | Comments Off on Navigating the Facebook Advertising System

888 Gigabyte iPad2 !!

Posted on April 4, 2011 by adriangstewart

Paper replicas of Apple’s iPad 2 have sold out in Malaysia during a ceremony to honour the dead. During the Qing Ming Festival, Chinese communities pay tribute to their ancestors by burning fake money and symbols of luxury items. These normally include … Continue reading →

Posted in Cultural Differences, General | Tagged , , , , | Comments Off on 888 Gigabyte iPad2 !!

April Fools Day in the World of Advertising

Posted on April 1, 2011 by adriangstewart

Increasingly today has become a day for brands to show off their confidence by running and ad or other campaign that demonstrates creativity and a sense of humour…of course. Here are some of my 2011 favourites. BMW have been doing … Continue reading →

Posted in Advertising | Tagged , | Comments Off on April Fools Day in the World of Advertising