Tag Archives: Twitter

Turning Employees into Social Media Advocates

Posted on January 30, 2019 by adriangstewart

Employees are a largely untapped resource for social media amplification. This is a point of view reinforced by research like the Edelman Trust Barometer, which estimates that content shared by employees receives eight times the engagement of content shared on … Continue reading →

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Donald Trump and Twitter

Posted on January 10, 2017 by adriangstewart

Donald Trump’s Twitter account @realDonaldTrump hasn’t always been the powerful communications channel it has become. In the month since the election, Mr. Trump has taken to Twitter to lambast what he sees as unfavorable media coverage, rail against corporations who … Continue reading →

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Facebook Rules the Roost

Posted on July 10, 2016 by adriangstewart

Facebook Inc. is so much more than a social network  –   Basically Facebook Inc. owns four of the world’s largest social media and messaging services and is known to be developing its own search engine and is getting ready to … Continue reading →

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Smartphone All App’d Out?

Posted on June 19, 2016 by adriangstewart

Smartphone users in the United States spend more time using apps than ever before. On average, they spend more than 40 hours a month using their favorite apps. Meanwhile, the number of apps they use has plateaued since 2012. Research … Continue reading →

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Twitter in Flux

Posted on May 18, 2016 by adriangstewart

Microblogging site Twitter is to stop counting photographs and links in its 140-character limit for tweets, according to a report from Bloomberg. This change could be made available within the next two weeks.Links currently take up to 23 characters of … Continue reading →

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Twitter the House that Jack Built

Posted on April 9, 2016 by adriangstewart

The last 12 months have been brutal for Twitter. Questions are being asked about the company’s growth and profit potential, Twitter shares have fallen by more than 60 percent in the past 12 months, removing $20 billion from the company’s … Continue reading →

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Lean Marketing

Posted on June 17, 2011 by adriangstewart

One of the many challenges that all startups face is deciding how much to spend on marketing when cash flow is already tight. The good news is that it is possible to conduct an effective marketing campaign on a tight budget as … Continue reading →

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Should Twitter Drive Your Investment Portfolio?

Posted on April 6, 2011 by adriangstewart

Before getting into the main topic its worth reminding ourselves what happened in Q1 of 2011. The first quarter of 2011 has been a strong one for stocks which is something of a conundrum to my way of thinking. I mean … Continue reading →

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