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Tag Archives: Tesla
Top PR Dogs
Many will recall the masterful way Steve Jobs fired up the public’s anticipation for Apple products by teasing about upcoming product launches. Elon Musk of Tesla fame plays a similar game using his Twitter feed to great advantage. Of course … Continue reading
Posted in Advertising, Media Relations, Promotion, Public Relations
Tagged Apple, Tesla
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Electric Vehicles – has the consumer love affair grown old?
In the USA the electric vehicle press is dominated by upbeat stories around EV ownership and the joys of gas (petrol) free driving. This however is no longer the full story… Recent research shows that of those EV owners who … Continue reading
Posted in Research, Uncategorized
Tagged adrian g stewart, Tesla
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Tesla and the lame publicity stunt.
The more I discover about the legal case against Top Gear that has been brought by Tesla the more I suspect that their goal is probably more about tapping into the 350 million people who watch Top Gear than anything else. … Continue reading
Posted in Promotion
Tagged adrian g stewart, Tesla, Top Gear
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Tesla – Noooooo
Well after my post yesterday on the underwhelming contribution of Tesla cars to the issue of climate change I didn’t imagine that I would be writing about Tesla again today. But I am…. Back in 2008 ‘Top Gear’ broadcast a … Continue reading
Posted in Media Relations, Strategy
Tagged adrian g stewart, Marketing, Tesla, Top Gear
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Tesla hits Ten Million
It sounded very impressive yesterday when I read that the cumulative distance driven by all the Tesla cars in the world have reached 10 million miles (16 million kilometers). However, I couldn’t help reaching for my calculator and cranking out a few … Continue reading
Posted in General
Tagged adrian g stewart, advertising, Marketing, Tesla
Comments Off on Tesla hits Ten Million